- Careers in PR
Article by: S Roy Kandpal
It is not the question of ‘if’ but ‘when’. Some businesses are by default prone to certain vulnerabilities such as a pharmaceutical company or a hospital; there are vulnerabilities that does not differentiate and all are prone to them such as earthquakes, product faults; and then there is ignorance and wilful deeds that makes you extremely vulnerable. Before we proceed, it is important to define what a crisis is and what it is not. Every negative article, every customer issue, although, may be an origin, is not a crisis. We are not talking about winning the battle of news cycles but winning the war of the news story. By default every single negative reference in media is discounted in the seriousness of crisis we are talking about. But any development that erodes trust and threatens your very existence, is a full blown crisis that has already discounted your bottom line.
There are a few truths about a crisis that we can establish:
There are certain new realities about information origin and dissemination that we need to keep in mind
A 500 crore company today does not invest 1 percent in being crisis ready. Even though it has the potential to threaten their very existence. It is like the Indian insurance industry. Everyone thinks it will never happen or atleast it will never happen to them. It is not easy for companies to invest in a PR program for a possibility of destruction till it becomes a reality. There are too many things that grab our attention today. Although smart CEOs and organisations understand this better than others who dig the well much before they are thirsty.
What are the new basics that should be in place to manage a crisis in the new world:
We also need to appreciate that every new crisis seems to produce a new explanation for crises in general. So we will never know enough how to manage a crisis. By the very definition a crisis is a situation that paralyses you, brings out your worst fears, threatens your existence, questions your judgement and completely throws you off gear. So while we prepare for a crisis we must take heart in the fact that knowledge of not being in control, still is an advantage. No matter how disciplined you have been in preparation, you also need equal amount of discipline and mental toughness to navigate through the chaos-smog that a crisis creates. I am reminded of Albert EInstein’s famous line, a crisis introduces a man to himself. Although I am sure today the non-gender-neutral remark would have created a crisis for Einstein.
S Roy Kandpal works with Adfactors Public Relations
New Delhi, May 7, 2016: The Public Relations Consultants Association of India (PRCAI), the apex body of communications and public relations consultancies, elected Nitin Mantri, CEO, Avian Media, as President, Sunayna Malik, Managing Director, Text 100,as Vice President and Aman Gupta, Managing Partner, SPAG Asia,as Secretary, at its elections held at the Annual General Meeting of the Association on May 6, 2016.
The PRCAI also has a strong North, South, East and West regional network which provides cohesive and uniform support to members. The regional chapter heads elected are Rohit Srivastava, Melcole PR, as Chairperson North Chapter; Sumathi Chari, PRHUB, as Chairperson, South Chapter;Paresh Chaudhary, Madison PR, as Chairperson, West Chapter; and Basav Bhattacharya, Integral PR, as Chairperson, East Chapter.
The tenure of all the above positions is for two years commencing from May 1, 2016 and ending on April 30, 2018.
Set up in October 2001, PRCAI is a trade association that represents India’s public relations consultancy sector, while providing a forum to government, public bodies, industry associations, trade and others to work with public relations consultants.
Nitin Mantri, President PRCAI, said: “It’s an honour to be appointed once more as President of the PRCAI.I would like to express my gratitude to the members for reposing their faith in me once again. PRCAI has been doing some great work in building and enhancing benchmarks relevant to our industry. Along with the new team, we intend to continue focussing on the areas of knowledge, ethics and expertise, and, create more platforms for the industry to showcase its feats.”
PRCAI has been representing the industry for nearly 15 years. In the past, it has organised different forums, taken up a variety of issues and engaged with multiple stakeholders for distinct purposes. In the past year, PRCAI aligned with the European Public Affairs Consultancies’ Association(EPACA) to set norms for government engagement aimed at a higher level of transparency.
November 27, 2015/in ICCO News
London 27th November 2015: The ICCO Global Awards 2015 saw leading agencies, and individuals from across 6 continents win accolades for effectiveness in PR and communications.
Leading PR practitioners from across the globe attended the ICCO Global Awards 2015 at the Park Plaza Hotel, Riverbank on the evening of Thursday 26th November, hosted by BBC personality Helen Fospero. Top consultancies, individuals, and in-house teams all competed for awards in 18 categories.
The winners for Independent Consultancy of Year include: Interel Group for the EMEA region, Avian Media for the APAC region and Imagem Corporativa in the Americas.
Christopher Onderstall of FleishmanHillard won the award for Rising Star of the Year while Nitin Mantri of Avian Media was awarded PR Leader of the Year.
Ketchum walked away with the award for Regional Network of the Year in the Americas,Weber Shandwick in APAC and TRACCS in EMEA.
David Gallagher, CEO of Ketchum Europe and ICCO Jury President said: “We believe that effectiveness is the one true and equal parameter we can all be measured by. We wanted to recognise not just the obvious, loudest campaigns but the smartest, most elegant, and highest value work our industry has to offer. Congratulations to all the winners.”
Francis Ingham, ICCO Chief Executive, said: “I would like to congratulate the winners, and indeed all of those shortlisted. We are delighted that our inaugural awards have been such a success, celebrating outstanding PR professionalism from around the world. PR is great shape on every continent, and ICCO is proud to help showcase that fact.”
The full list of winners is below:
Regional Network of the Year Award:
Independent Consultancy of the Year Award:
World’s Best PR Campaigns Award:
Rising Star of the Year Award:
Christopher Onderstall, FleishmanHillard
PR Leader of the Year Award:
Nitin Mantri, Avian Media
ICCO Hall of Fame:
MUMBAI—A public education campaign that drove real behavior change in the state of Bihar was the big winner at this evening’s South Asia SABRE Awards ceremony, which took place at the Hard Rock Café in Mumbai and was attended by more than 200 of India’s leading public relations professionals.
“Tobacco Free Bihar,” conducted by Advantage Services on behalf of Cancer Awareness Society/CTFK, beat out five other contenders for the Platinum SABRE Award. The five other finalists:
“All of these campaigns delivered outstanding business results,” said Paul Holmes, CEO of The Holmes Report.” But the ‘Tobacco Free Bihar’ campaign stood out for motivating impressive behavior change around a challenging issue in a difficult market. It impressed all the judges who saw it.”
Other major awards included a CEO of the Year trophy for Vijay Shekhar Sharma of ecommerce website Paytm; a Company of the Year award for Godrej for “Re-Imagining PR to Build Corporate Reputation”; and an Indian Consultancy of the Year award for Avian Media.
Clients of Adfactors and Avian Media took home five trophies each; Advantage Services and its clients took home awards in three categories; Genesis Burson-Marsteller, Integral PR and Weber Shandwick helped their clients to two trophies each.
A list of winners can be found here.