Recommended Reading

Here is a list of highly recommended reading on PR and associated subjects.

www.amazon.com

 
GENERAL

T. Yeshin (1998); Integrated Marketing Communications; Butterworths Heinemann: ISBN 0 7506 1923 6
P.R. Smith (1998); Marketing Communications; Kogan Page: ISBN 07494 26993.

Note : New edition: ISBN 07494 36697.

Anne Gregory (2000); Planning & Managing a PR Campaign; Kogan Page:  ISBN 0 7494 29917
Annie Gurton (2001); Press Here!; Prentice Hall: ISBN 0 273 653849

ACTIVISM & GREEN PR

Naomi Klein (2000); No Logo; Flamingo: ISBN 0 00 255919 6

ISSUES AND CRISIS MANAGEMENT

Regester and Larkin (); Risk Issues and Crisis Management; Kogan Page:   ISBN 0 7494 2393 5
Michael Bland (1998); Communicating Out of a Crisis;   Macmillan: ISBN 0 33372097 0

 
REPUTATION MANAGEMENT

Sue Adkins (1999); Cause Related Marketing – who cares wins; Butterworths

 
e-PR and BUZZ

M. Haig (2001); e-PR; Kogan Page: ISBN 0 7494 3434 1
D. Middleberg (2001); Winning PR in the wired world;     McGraw Hill:  ISBN 001 136342 4
E.Rosen (2000); The Anatomy of Buzz; HarperCollins: ISBN

 
BRANDING

T.Gad (2001); 4-D Branding; FT Prentice Hall: ISBN 0 273 65368 7
H.Pringle & W.Gordon (2001);Brand Manners; JohnWiley : ISBN 0 471 49606 5>
Marc Gobe (2001); Emotional Branding; Windsor: ISBN 1 874 111 50 2
de Chernatonyy & McDonald (1998); Creating Power Brands; Butterwirth Heinemann: ISBN 0 333 65909 0
G. Randall (2000); Branding; Kogan Page: ISBN 07494 3281 9
M. Mark & C. Pearson (2001); The Hero and the Outlaw;   McGraw-Hill: ISBN 0 07 136415 3
T. Blackett & B. Boad (1999); Co-Branding;   Macmillan Business: ISBN 0 333 76089 1
M. Lindstrom (2001);Clicks, Bricks & Brands; Kogan Page: ISBN 0 7494 3490 2

 
INTELLECTUAL CAPITAL

Leif Edvinsson & M. Malone (1997); Intellectual Capital; (Piatkus): ISBN 0 7499 1850 0
Thomas A. Stewart (1998); Intellectual Capital: The New Wealth of Organisations; Nicolas Brealey Books: ISBN 1 85788 183 4
Sultan Kermally (1999); When Economics Means Business;  F-T Pitman: ISBN 0273 63740 1

 
PSYCHOLOGY AND CREATIVITY

A. Green (1999); Creativity in Public Relations; Kogan Page;     ISBN 0 7494 2938 0
K. Thomson (1998); Emotional Capital; Capstone; ISBN 1 900961 62 8
Edward De Bono (1990); Lateral Thinking; Penguin: ISBN 0 14013779 3

 
INTERNAL COMMUNICATIONS

Gower Handbook of Internal Communications (1999);    Gower: ISBN 0566 0770000

 

Other Suggested Reading

Author Book
Don Tapscott Blueprint to the Digital Economy
Hamish Pringle & William Gordon Brand Manners
Davis Young Building Your Company’s Good Name
James Collins & Jerry Porras Built to Last
Raymond Simon & Frank Winston Wylie Cases in Public Relations Management
Thomas L. Harris Choosing and Working with Your Public Relations Firm
Rick Levine Cluetrain Manifesto: the End of Business as Usual
Roger Yarrington Community Relations Handbook
John P.Kotter & James L. Heskett Corporate Culture and Performance
Jack Gottschalk Crisis Response
Patrick Field & Lawrence Susskind Dealing With an Angry Public
Jean-Marie Dru Disruption
Scott M. Cutlip Effective Public Relations
James E. Grunig Excellence in Public Relations and Communication Management
E. Bruce Harrison Going Green
Christopher Locke Gonzo Marketing
Herb Schmertz Goodbye to the Low Porfile
Clarke Caywood Handbook of Strategic Public Relations and Integrated Communications
Jack Foster & Larry Corby How To Get Ideas
John Guaspari I Know It When I See It: A Modern Fable About Quality
Tom Morris If Aristotle Ran General Motors
Joe Marconi Image Marketing
Don E. Schltz, Stanley I. Tannenbaum, & Robert F. Lauterborn Integrated Marketing Communications:Putting It Together & Making It WorkJack: Straight From the Gut
Janet Lowe Jack Welch Speaks Wisdom from the World’s Greatest Business Leader
Antony Jay Management & Machiavelli: Discovering A New Science of Management in the Timeless Principles of Stagecraft
David A. Aaker Managing Brand Equity – Capitalizing on the Value of a Brand Name
David H. Maister Managing The Professional Service Firm
James R. Gregory & Jack Wiechmann Marketing Corporate Image
Philip Kotler Marketing Management: Analysis, Planning, Implementation and Control
Rene A. Henry, Jr. Marketing Public Relations: The Hows that Make It Work
Paul Johnson Modern Times: The World from the Twenties to the Nineties
Eileen Morgan Navigating Cross-Cultural Ethics-What Global Managers Do Right to Keep from Going Wrong
John Hagel & Arthur Armstrong Net Gain
Kevin & Jackie Freiberg Nuts! Southwest Airlines Crazy Recipe for Business and Personal Success
Andrew S. Grove Only The Paranoid Survive: How to Exploit the Crisis Points That Challenge Every Company and Career
David Maister Practice What you Preach
Stuart Ewen PR: A Social History of Spin
Walter Lippmann Public Opinion
Dennis L. Wilcox & Lawrence W. Nolte Public Relations Writing and Media Technique
Regis McKenna Relationship Marketing: Successful Strategies for the Age of the Customer
Charles Fombraun Reputation
Fons Trompenaars & Charles Hampden-Turner Riding the Waves of Culture-Understanding Diversity in Global Business
Harry Beckwith Selling the Invisible
Peggy Noonan Simply Speaking
Steven Walker & Jeffrey Marr Stakeholder Power
Laura & Al Ries The 22 Immutable Laws of Branding: How to Build a Product or Service into a World Class Brand
James Taylor & Watts Wacker The 500 Year Delta: What Happens After What Comes Next
Peter Schwartz The Art of the Long View. Planning for the Future in an Uncertain World
Kenichi Ohmae The Borderless World: Power and Strategy in the Interlinked Economy
Otto Lerbinger The Crisis Manager: Facing Risk and Responsibility
Anders Gronstedt The Customer Century
Jarol B. Manheim The Death of a Thousand Cuts: Corporate Campaigns and the Attack on the Corporation
Kenichi Ohmae The End of the Nation State: The Rise of Regional Economics
Thomas L. Harris The Marketer’s Guide to Public Relations
Edward Grefe & Martin Linsky The New Corporate Activism
Jack Trout The New Positioning: The Latest on the World’s #1 Business Strategy
Peter F. Drucker The New Realities: In Government And Politics/In Economics And Business/In Society And World View
Robert B. Cialdini Ph.D The Psychology of Influence
Merry Aronson & Don Spetner The Public Relations Writers’ Handbook
Frederick F. Reichheld The Quest For Loyalty – Creating Value Through Partnership
Malcolm Gladwell The Tipping Point
Tom Peters The Tom Peters Seminar: Crazy Times Call for Crazy Organizations
Scott M. Cutlip The Unseen Power: Public Relations: A History (Lea’s Communication)
Todd Siler Think Like a Genius
Thomas L. Harris & Phillip Kitler Value-Added Public Relations: The Secret Weapon of Integrated Marketing
Adrian J. Slywotzky Value Migration – How To Think Several Moves Ahead Of The Competition
Katie Hafner & Lyon Matthew Where Wizards Stay Up Late – The Origins Of The Internet