Category: Article

Article
ITL #226 Create, innovate and integrate: staying relevant in the new communication landscape

Compelling storytelling is key, as evidenced by the communication campaign around hard-hitting documentary Daughters of Mother India. By Valerie Pinto. When I began my career, PR involved measuring coverage with a ruler and looking in a directory to find out a journalist’s coordinates. Over the years, the industry has continuously evolved – but, with the

Article
When does a PR pitch go wrong?

The dance of the PR pitch is, like any other important relationship, complex, time consuming and fraught with sudden, sharp falls at any point in this delicate interaction. PRmoment India reached out to both corporate communications professional and PR firms to understand at what stage does a pitch go wrong. Different Stages of a Pitch