Category: Article

Article
Ideas get a chance to graduate at ET Power of Ideas event

ET Bureau| Jan 23, 2018, 09.11 AM IST   NEW DELHI/BENGALURU/MUMBAI: It was a stupendous show of energy and optimism at The Economic Times Power of Ideas Elevator Pitch sessions organised across three cities, Delhi, Mumbai and Bengaluru, last weekend, reflecting the growing sophistication in pitch-making for those on-board the startup bandwagon. Across the three cities,

Article
PR Trends In 2018: Anup Sharma

There is a lot of noise out there. I don’t want to follow the trend – I want to create the trend: Iman As 2018 comes knocking at our doors, these are some of the major shifts and trends in the Indian Public Relations industry: More Time will be spent by organisations on fighting issues: If

Article
Helsinki Declaration

  Mindful of the considerable and increasing influence and importance of public relations, the International Communications Consultancy Organisation has launched the Helsinki Declaration, a set of principles aimed at uniting the global PR industry under a single banner of ethical behaviour. We are calling on your members to stand by the following 10 principles:  To