Category: Article

Article
When does a PR pitch go wrong?

The dance of the PR pitch is, like any other important relationship, complex, time consuming and fraught with sudden, sharp falls at any point in this delicate interaction. PRmoment India reached out to both corporate communications professional and PR firms to understand at what stage does a pitch go wrong. Different Stages of a Pitch

Article
5 PR lessons from Nitish Kumar and the Bihar Mahagathbandhan break away: Anup Sharma, Strategic Communications Consultant

There is a learning in everything and the political drama that unfolded in Bihar towards end of July, provides a lot for a PR professional. Last month Bihar Chief Minister Nitish Kumar’s decision to switch from the Grand Alliance to the NDA got the entire political situation in India rattled, befitting of an engrossing television