Category: Article

Helsinki Declaration

  Mindful of the considerable and increasing influence and importance of public relations, the International Communications Consultancy Organisation has launched the Helsinki Declaration, a set of principles aimed at uniting the global PR industry under a single banner of ethical behaviour. We are calling on your members to stand by the following 10 principles:  To

ITL #226 Create, innovate and integrate: staying relevant in the new communication landscape

Compelling storytelling is key, as evidenced by the communication campaign around hard-hitting documentary Daughters of Mother India. By Valerie Pinto. When I began my career, PR involved measuring coverage with a ruler and looking in a directory to find out a journalist’s coordinates. Over the years, the industry has continuously evolved – but, with the

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