Category: Article

ITL #226 Create, innovate and integrate: staying relevant in the new communication landscape

Compelling storytelling is key, as evidenced by the communication campaign around hard-hitting documentary Daughters of Mother India. By Valerie Pinto. When I began my career, PR involved measuring coverage with a ruler and looking in a directory to find out a journalist’s coordinates. Over the years, the industry has continuously evolved – but, with the

When does a PR pitch go wrong?

The dance of the PR pitch is, like any other important relationship, complex, time consuming and fraught with sudden, sharp falls at any point in this delicate interaction. PRmoment India reached out to both corporate communications professional and PR firms to understand at what stage does a pitch go wrong. Different Stages of a Pitch

5 PR lessons from Nitish Kumar and the Bihar Mahagathbandhan break away: Anup Sharma, Strategic Communications Consultant

There is a learning in everything and the political drama that unfolded in Bihar towards end of July, provides a lot for a PR professional. Last month Bihar Chief Minister Nitish Kumar’s decision to switch from the Grand Alliance to the NDA got the entire political situation in India rattled, befitting of an engrossing television

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