Category: Article

Article
ITL #226 Create, innovate and integrate: staying relevant in the new communication landscape

Compelling storytelling is key, as evidenced by the communication campaign around hard-hitting documentary Daughters of Mother India. By Valerie Pinto. When I began my career, PR involved measuring coverage with a ruler and looking in a directory to find out a journalist’s coordinates. Over the years, the industry has continuously evolved – but, with the

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