When does a PR pitch go wrong?
The dance of the PR pitch is, like any other important relationship, complex, time consuming and fraught with sudden, sharp falls at any point in this delicate interaction. PRmoment India reached out to both corporate communications professional and PR firms to understand at what stage does a pitch go wrong. Different Stages of a Pitch
5 PR lessons from Nitish Kumar and the Bihar Mahagathbandhan break away: Anup Sharma, Strategic Communications Consultant
There is a learning in everything and the political drama that unfolded in Bihar towards end of July, provides a lot for a PR professional. Last month Bihar Chief Minister Nitish Kumar’s decision to switch from the Grand Alliance to the NDA got the entire political situation in India rattled, befitting of an engrossing television
Podcast: Prema Sagar On The Evolution Of India’s PR Industry
25 years after launching Genesis PR, Sagar reflects on how public relations has changed in India. HOLMES REPORT 07 AUG 2017 // 8:05AM GMT Prema Sagar launched Genesis PR in 1992, when India’s PR industry was still in its infancy, before eventually selling the firm to Burson-Marsteller. She discusses the evolution of public relations in India