Category: Press Room

articles, Blog-Latest News, Press Room
Media and PR professionals should be more responsible communicators, says Sheila Dikshit at the Annual PR Summit 2012

Speaking at the Annual PR Summit 2012 organised by Public Relations Consultants Association of India (PRCAI), Delhi Chief Minister and Congress leader Sheila Dikshit said, “The growing need for the media and PR professionals is to be more responsible on what and how they communicate to people at large.” The chief minister also made a

articles, Press Room
Access Based Journalism Is Dead – What Pr Professionals Should Know About The Evolving Media Landscape

During the PRCAI Annual PR Summit 2012, an eminent panel of journalists discussed issues facing the media in India, particularly, how the advent of social media and new technology is rapidly changing the concept of the traditional newsroom. For the PR and Corporate Communications professionals in attendance, this session was an important window into how