How can you gain maximum leverage and measure PR in the Television medium?
Date(s) - 22/07/2005
One of the key objectives of the Public Relations Consultants Association of India (PRCAI) is to provide educative interactive platforms. This is where individuals from PR companies can learn more about the profession of PR and gain knowledge of associated marketing disciplines to become leaders of tomorrow’s PR world.
PRCAI Western Region has initiated the Knowledge Series to meet this objective.
The first in this series was a session in Mumbai, on July 22, 2005, where Atul Phadnis, Vice President TAM Media Research, conducted an interactive presentation on the Television medium. The session focused on how PR professionals need to understand the multiple opportunities present in Television, so that they can plan more impactful PR programmes for their clients. The 2 hour session was extremely well received by the attendees with lots of active participation and questions. More information on the TAM Research and the Speaker:
TAM Media Research, has been the observer of the Indian Media Industry for some years now. A joint venture company between AC Nielsen & Kantar Media Research/ IMRB, TAM started its operations as a TV program ratings organization. Over the years, however, it has moved on from being a basic TVR provider to one that provides deep industry insights. About Atul Phadnis, Vice President, TAM Media Research
Atul has over 12 years of experience in the field of media planning and research. Before joining TAM, Atul has worked with some of India’s largest media agencies like Rediffusion, JWT &StarCom. Some of the significant moments during his time in TAM have been the selection of research and strategy papers prepared under his guidance that won accolades at International research conferences like ESOMAR and WAM across Shanghai, Geneva and Montreal.
So far, under his guidance, the TAM team has been able to win four international nominations and 2 awards. Atul has authored close to 120 articles that have been published in The Economic Times, Brand Equity, The Indian Express, The Hindu Business Line and ESOMAR Journal.