The PRCAI is a trade association that represents India’s public relations consultancy sector while providing a forum for Government, public bodies, industry associations, trade and others to confer with public relations consultants as a body.

In addition, the PRCAI offers it members services in the areas of:

  • Professional Codes
  • Consultancy Management Standards
  • Regional Networks
  • International Information and knowledge sharing with Links
  • Referrals
  • Industry placements
  • Guidance papers, business support
  • Seminars and Conferences
  • Education and training
  • Research and surveys