The 2020 SABRE Awards South Asia winners were announced at the vritual SABRE Awards ceremony on October 30

PLATINUM SABRE AWARD FOR BEST IN SHOW

Winner

Vicks ‘One In A Million’ #TouchOfCare — Procter and Gamble Hygiene and Healthcare Ltd. with 20:20 MSL

Finalists

2. Banega Swasth India, from Swachh to Swasth — RB with AvianWE
3. WOW: Saving India from 6 Chandigarh Equivalent Landfills — ITC Limited with First Partners

Diamond SABRE Awards

Business Leader of the Year

  • Kiran Mazumdar-Shaw, Executive Chairperson – Biocon Limited

The SABRE Award for Superior Achievement in Brand-Building

  • Vicks ‘One In A Million’ #TouchOfCare — Procter and Gamble Hygiene and Healthcare Ltd. with 20:20 MSL

The SABRE Award for Superior Achievement in Reputation Management

  • WOW: Saving India from 6 Chandigarh Equivalent Landfills — ITC Limited with First Partners

The SABRE Award for Superior Achievement in Research and Planning

  • How India Borrows? — Home Credit India with First Partners

The SABRE Award for Superior Achievement in Measurement and Evaluation

  • VENUE: Stay Connected on the Go! — Hyundai Motor India with First Partners

The SABRE Award for Superior Achievement in Creativity

  • From Packaging To Pop Culture: LAY’S Smile Story — PepsiCo India, LAY’S with Edelman India

Practice areas

Business-To-Business Marketing

  • Rolls-Royce Partnering India: Towards Greener Skies and Cleaner Seas — Rolls-Royce India with First Partners

Corporate Image

  • WOW: Saving India from 6 Chandigarh Equivalent Landfills — ITC Limited with First Partners

Corporate Social Responsibility

  • WOW: Saving India from 6 Chandigarh Equivalent Landfills — ITC Limited with First Partners

Crisis/Issues Management

  • IndiGo Flying High Despite Cockpit Battle — InterGlobe Aviation (IndiGo) with Genesis BCW

Digital Campaign

  • Ford – Discover More with Poetry — Ford India Pvt. Ltd.

Employee Communications

  • Harnessing the Power of Employee Advocacy — Cairn Oil and Gas with Genesis BCW

Financial Communications

  • Team Cashless India — Mastercard with AvianWE

Integrated Marketing

  • #AmazonFestiveYatra | 3 trucks, 13 cities, 6,000 kms and one message – Amazon Good for India — Amazon.in with AvianWE

Marketing to Consumers (New Product)

  • Amazon Devices – #getsmartwithalexa Campaign — Amazon Devices with The PRactice

Marketing to Consumers (Existing Product)

  • Making Delhi Safer — Azad Foundation – Sakha Cabs with First Partners

Media Relations

  • adidas changing the perception of Kashmir, through the lens of football — adidas with Kaizzen

Public Affairs/Government Relations

  • FICCI – Indian Language Internet Alliance — The Federation of Indian Chambers of Commerce and Industry (FICCI) with The PRactice

Public Education

  • Banega Swasth India, from Swachh to Swasth — RB with AvianWE

Social Media Campaign

  • Ford – Discover More with Poetry — Ford India Pvt. Ltd.

Special Event

  • Dignity March — Rashtriya Garima Abhiyan with APCO Worldwide

Industry sectors

Associations

  • FICCI – Indian Language Internet Alliance — The Federation of Indian Chambers of Commerce and Industry (FICCI) with The PRactice

Consumer Products/Services

  • Vicks ‘One In A Million’ #TouchOfCare — Procter and Gamble Hygiene and Healthcare Ltd. with 20:20 MSL

Fashion & Beauty

  • Rethink Notions of Masculinity – #ManEnough — Gillette India with Genesis BCW

Financial & Professional Services

  • Paving India’s way, for a secure card payments ecosystem — Payment Card Industry Security Standards Council (PCI SSC) with FleishmanHillard India

Food & Beverage

  • Born Colourless — Absolut India with AvianWE

Healthcare

  • Vicks ‘One In A Million’ #TouchOfCare — Procter and Gamble Hygiene and Healthcare Ltd. with 20:20 MSL

Industrial/Manufacturing

  • Bhadrachalam: Making of the Indian Paper Tigers — ITC Limited with First Partners

Media, Arts & Entertainment

  • Alternate Content, the new king to drive footfalls at the cinemas — PVR LTD with AvianWE

Mining and Extractive Industries

  • Harnessing the Power of Employee Advocacy — Cairn Oil and Gas with Genesis BCW

Not for Profit

  • Rising to Dignity! Repealing 108 Legal Barriers — Sasakawa-India Leprosy Foundation (S-ILF) with First Partners

Public Sector/Government

  • Sweden India Sambandh – Swedish Royalty Visit to India — Embassy of Sweden with Kaizzen

Technology

  • Improving Access to Electric Mobility & Democratizing Technology and Mobility — Revolt Intellicorp Pvt. Ltd. with Ruder Finn India

Geographic

South/Southeast Asia

  • DHL Logisticky — DHL