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Adfactors Leads The Way In South Asia SABRE Nominations
Leading Indian independent Adfactors dominates the shortlist of finalists for the South Asia SABRE Awards, which will be presented at a ceremony in Mumbai on September 16.
MUMBAI—Leading Indian independent Adfactors dominates the shortlist of finalists for the South Asia SABRE Awards, which will be presented at a ceremony at the Hard Rock Café in Mumbai on September 16.
Adfactors is shortlisted 28 times, far more than any other agency. Other agencies with multiple finalists include Text 100 and Weber Shandwick (seven each), Avian Media and Genesis Burson-Marsteller (six each), Integral PR and MD Niche Media Consultants (five each), Edelman (four), and DeVries Global and Hill+Knowlton Strategies (three).
The in-house team at Viacom 18 Media was shortlisted eight times.
The winners and certificate of excellence recipients will be announced at the awards ceremony. Tickets and tables for the awards ceremony can be purchased via the Public Relations Consultants Association of India. For more information.
A complete list of shortlisted entries follows:
THE DIAMOND SABRE AWARDS FOR EXCELLENCE IN PUBLIC RELATIONS IN THE C-SUITE
Company of the Year
Re-Imagining PR to Build Corporate Reputation—Godrej
Superior Achievement in Brand-Building
National Museum: The Spark of a New Experience—National Museum, New Delhi with MD NICHE MEDIA CONSULTANTS
Cloud is Everywhere!—IBM India with Text100
VH1 Supersonic 2014: Your Musical Destination!—Viacom18 Media Pvt. Ltd.
Superior Achievement in Reputation Management
MMRDA: Placing Mumbai into the 21st Century—MMRDA (Mumbai Metropolitan Region Development Authority) with Adfactors PR Pvt. Ltd.
Superior Achievement in Measurement & Evaluation
BSE: From mind-share to market-share—BSE Ltd with Adfactors PR Pvt. Ltd.
THE GOLD SABRE AWARDS FOR EXCELLENCE IN PUBLIC RELATIONS PROGRAMMING
GEOGRAPHIC CATEGORIES
Sri Lanka
Creating Buzz for Sri Lanka’s First Dollar-Denominated Fund—Ceylon Asset Management with Adfactors Public Relations Lanka Ltd
South/Southeast Asia
Banking Giant SBI Wins Over Indian Millennials—State Bank of India with Adfactors PR Pvt. Ltd.
PRACTICE AREA CATEGORIES
Business-to-Business Marketing
Building Brand Awareness for Philips Healthcare—Philips India with Avian Media Pvt Ltd
The “Consumerization” of Business-to-Business Marketing—NetApp India with Text100
Corporate Image
A World Beyond Cash—Weber Shandwick India with MasterCard
From Smartphone to Smart Solution & Services—BlackBerry India with Text100
High-street Banking Initiatives Unlock IndusInd Bank’s Brand Value—IndusInd Bank with Adfactors PR Pvt. Ltd.
Making GE in India Synonymous with ‘Made in India’—GE with Genesis Burson-Marsteller
Corporate Social Responsibility
Dettol: Banega Swachh India—Reckitt Benckiser / Dettol with Integral PR Services Pvt. Ltd.
The ‘Eco-Warrior’ Battles for Sustainability—Hindustan Unilever Limited with Adfactors PR Pvt. Ltd.
HELP A CHILD REACH 5—Hindustan Unilever Limited with LinOpinion Golin
Lives Bachao Size Badhao—Voluntary Health Association of India with Perfect Relations Pvt. Ltd.
Music For A Cause—Genesis Foundation with Genesis Burson-Marsteller
Sanman: Respect for the Elders—Global Success Foundation, an NGO by Viztar International, with Adfactors PR Pvt. Ltd.
Crisis/Issues Management
Bengal Global Business Summit 2015—Govt. of West Bengal with Perfect Relations Pvt. Ltd.
Mother Dairy Crisis—Mother Dairy Fruits & Vegetables Pvt. Ltd. with Adfactors PR Pvt. Ltd.
Digital Campaign
A World Beyond Cash—MasterCard with Weber Shandwick India
ICICI Bank: Where ‘I’ Stands for Innovation in Digital Banking—ICICI Bank with Adfactors PR Pvt. Ltd.
Making It #Wonderful—Cellarmaster Wines with Daylight Partnership Ltd.
Employee Communications
Evolving At Viacom18—Viacom18 Media Pvt. Ltd.
Leadership Behaviours—3M India Private Limited with Aim High Consulting
Financial Communications
A World Beyond Cash—MasterCard with Weber Shandwick India
BSE: From Mind-Share to Market-Share—BSE Ltd with Adfactors PR Pvt. Ltd.
ICICI Bank: Where ‘I’ Stands for Innovation in Digital Banking—ICICI Bank with Adfactors PR Pvt. Ltd.
Marketing to Consumers (New Product)
Launch of Harley-Davidson Street 750—Harley-Davidson India with Edelman India Pvt. Ltd.
LG Introduces India to a New Hand Gesture with Hi Selfie!—LG Electronics Pvt. Ltd. India with Hill+Knowlton Strategies, India
Manjunath: The Idiot Who Won a Million Hearts—Viacom18 Media Pvt. Ltd.
Putting a Halo Around Humanities—Ashoka University with Genesis Burson-Marsteller
Taking Kabaddi to New Heights—Star Sports with Adfactors PR Pvt. Ltd.
Marketing to Consumers (Existing Product)
DO THE REX: DUREX OVERCOMES SEXUAL PARADOX IN INDIA—Reckitt Benckiser India Pvt Ltd with Edelman India Pvt. Ltd.
‘FAKESPEARE’: LANDMARK EXPOSES INDIA’S ‘TRICK LIT’—Landmark with Edelman India Pvt. Ltd.
Whirlpool Kitchen Wars—Whirlpool of India Limited with Integral PR Services Pvt. Ltd.
Media Relations
Banking Giant SBI Wins Over Indian Millennials—State Bank of India with Adfactors PR Pvt. Ltd.
Mother Dairy Crisis—Mother Dairy Fruits & Vegetables Pvt. Ltd. with Adfactors PR Pvt. Ltd.
National Museum: The Spark of a New Experience—National Museum, New Delhi with MD NICHE MEDIA CONSULTANTS
Never Get Lost Again—Ducere Technologies with Adfactors PR Pvt. Ltd.
Repeating the Media Magic at Kochi-Muziris Biennale—Kochi Biennale Foundation with MD NICHE MEDIA CONSULTANTS
Public Affairs/Government Relations
MMRDA: Placing Mumbai into the 21st Century—MMRDA (Mumbai Metropolitan Region Development Authority) with Adfactors PR Pvt. Ltd.
The Taj Must Smile—FHI 360, USAID with Weber Shandwick India
Tobacco Control in Kerala: Taxing the Untaxable—Campaign for Tobacco-Free Kids with MD Niche Media Consultants
TOBACCO FREE BIHAR—CANCER AWARENESS SOCIETY/ CTFK with ADVANTAGE SERVICES
What’s New With New Zealand—Education New Zealand with Genesis Burson-Marsteller
When Poetry Silenced Guns—Chhattisgarh Samwad, Government of Chhattisgarh with Adfactors PR Pvt. Ltd.
Public Education
Dettol: Banega Swachh India—Reckitt Benckiser / Dettol with Integral PR Services Pvt. Ltd.
The ‘Eco-Warrior’ Battles for Sustainability—RBS Foundation with Adfactors PR Pvt. Ltd.
KALAAZAR, TBGI & FAMILY PLANNING: ADVOCACY AND MEDIA CAMPAIGN—CARE INDIA with ADVANTAGE SERVICES
Shiksha—P&G India with Devries Global
Super Speciality Communication for Healthcare Specialities—Multiple with Teamwork Communication Solutions Pvt. Ltd.
When Poetry Silenced Guns—Chhattisgarh Samwad, Government of Chhattisgarh with Adfactors PR Pvt. Ltd.
Social Media Campaign
A World Beyond Cash—MasterCard with Weber Shandwick India
Creating a Category for Air Purifiers by Highlighting the Negative Effects of Indoor Air-Pollution—Philips India with Avian Media Pvt Ltd
Special Event
Changing Perception of the Brand KXIP to a “Team for Fans”—Kings XI Punjab with Avian Media Pvt Ltd
Gillette Shave India Movement 7—P&G India with Devries Global
IDBI Bank supports Asia’s Longest Open Water Swim by Indian Air Force Team—IDBI Bank with Adfactors PR Pvt. Ltd.
Sensitise All on the Scourge of Child Marriage: Adoption of the Film “After My Garden Grows” by the Government of India—Avian Media Pvt Ltd
VH1 Supersonic 2014 – Your Musical Destination!—Viacom18 Media Pvt. Ltd.
INDUSTRY SECTOR CATEGORIES
Associations
‘Get Certified Now’ Campaign—BSA | The Software Alliance with HyperText
Influence Women to Pursue Management Education and Positioning GMAT as ‘The Preferred Test’ by Institutes—Graduate Management Admission Council with Avian Media Pvt Ltd
Consumer Products/Services
Ariel – Share The Load—P&G India with Devries Global
LG Introduces India to a New Hand Gesture with Hi Selfie!—LG Electronics Pvt. Ltd. India with Hill+Knowlton Strategies, India
Never Get Lost Again—Ducere Technologies with Adfactors PR Pvt. Ltd.
PUMA Arsenal Kit launch in India—PUMA India with Madison World
Tackling the Ambient Ambiguity—Uninor with Text100
Fashion and Beauty
Blenders Pride Fashion Tour Evolves from Fashion to Style in its Xth Edition—Pernod Ricard India with Avian Media Pvt Ltd
Parachute Advansed Art of Oiling—Parachute Advansed with Marico
Financial and Professional Services
A World Beyond Cash—MasterCard with Weber Shandwick India
Banking Giant SBI Wins Over Indian Millennials—State Bank of India with Adfactors PR Pvt. Ltd.
BSE: From Mind-share to Market-Share—BSE Ltd with Adfactors PR Pvt. Ltd.
ICICI Bank: Where ‘I’ Stands for Innovation in Digital Banking—ICICI Bank with Adfactors PR Pvt. Ltd.
Food and Beverage
A Hut-Kay Approach For A Hut-Kay Product—Pizza Hut with Genesis Burson-Marsteller
Building the Peanut Butter Category—AgroTech with Weber Shandwick India
Food for Soul Campaign—Foodpanda with Value 360 Communications
Mother Dairy Crisis—Mother Dairy Fruits & Vegetables Pvt. Ltd. with Adfactors PR Pvt. Ltd.
Saffolalife World Heart Day Campaign-‘Protect her Heart’—Marico Limited
Healthcare
Building Awareness for Max Healthcare—Max Healthcare with Text100
Dettol: Banega Swachh India—Integral PR Services Pvt. Ltd. with Reckitt Benckiser / Dettol
Protecting the Gift Called Life—ICICI Lombard General Insurance Pvt Ltd with Adfactors PR Pvt. Ltd.
Industrial/Manufacturing
Making GE in India Synonymous with ‘Make in India’—GE with Genesis Burson-Marsteller
Media, Arts and Entertainment
Manjunath: The Idiot Who Won a Million Hearts—Viacom18 Media Pvt. Ltd.
Nickelodeon’s Journey to the Top—Viacom18 Media Pvt. Ltd.
Queen’s Rise to the Throne—Viacom18 Media Pvt. Ltd.
Taking Kabaddi to New Heights—Star Sports with Adfactors PR Pvt. Ltd.
Not for Profit
Building Consensus Among Policymakers and Public for a Tougher Law on Road Safety—Save Life Foundation with Avian Media Pvt Ltd
Sensitise All on the Scourge of Child Marriage: Adoption of the Film “After My Garden Grows” by the Government of India—Avian Media Pvt Ltd
Time to ‘Un’burden India: Fight Chronic Disease through Ecosystem Conditioning—Partnership to Fight Chronic Disease (PFCD) with SPAG ASIA
Public Sector/Government
National Museum: The Spark of a New Experience—National Museum, New Delhi with MD NICHE MEDIA CONSULTANTS
Technology
Bend The Rules—Hewlett-Packard with Edelman India Pvt. Ltd.
The “Consumerization” of Business-to-Business Marketing—NetApp India with Text100
GrowthEnabler: A Start-Up to Help Other Start-Ups—GrowthEnabler with Integral PR Services Pvt. Ltd.
SAP India: Making the Shift—SAP with Genesis Burson-Marsteller
Travel and Leisure
Getting Social with South African Airways—South African Airways with Text100
Goa as a Wedding Destination—Goa Tourism with Adfactors PR Pvt. Ltd.
There is More to Yatra.com Than Just Air Tickets –Yatra Online Pvt Ltd with Avian Media Pvt Ltd
Transforming India’s Flying Experience: Vistara—Vistara with Hill+Knowlton Strategies
VH1 Supersonic 2014: Your Musical Destination!—Viacom18 Media Pvt. Ltd.