Adrift Communications Bags VMate’s PR Mandate

Speaking on the occasion, Megha Sharma, founder, Adrift Communicatoions said, ‘we are very please to partner with Vmate’

VMate, leading UGC platform by Alibaba Innovation Business Group announced that it has selected ADRIFT Communications & Influencer Marketing to manage its PR mandate after a multi-agency pitch process. Speaking on the appointment, Nisha Pokhriyal, Associate Director, VMate, said, “We are pleased to appoint ADRIFT Communications as our PR partner. Adrift’s extensive research and understanding of the UGC short video industry impressed us and helped us make the decision.”

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