WHAT IS AIPR ?

The Accreditation in PR (AIPR) is a certification provided by the Public Relations Consultants Association of India. The initiative aims to elevate the public relations profession by recognizing those who have demonstrated the knowledge, skills, and professional calibre in the profession.

WHY SHOULD YOU APPLY?

The AIPR platform will provide a medium for professional excellence and career advancement, specifically, it will:

ALIGN

ALIGN

Align your approach
and competencies
with the industry’s
expectations

ELEVATE

ELEVATE

Elevate your
career prospects
within the
industry

FEEDBACK

FEEDBACK

Receive
feedback on
your professional
development

NETWORK

NETWORK

Become a part
of a network of
accredited leaders
and mentors

DISTINGUISH

DISTINGUISH

Make your
professional
achievements
stand out

 Tarunjeet Rattan
Tarunjeet Rattan

Managing Partner - Nucleus PR

 Bhuvaneshwari T.V
Bhuvaneshwari T.V

PR and Branding Consultant PR and Branding Consultant, Propelld - The Future of Education Financing

 Shivaram Lakshminarayan
Shivaram Lakshminarayan

Chief Client Officer- Consumer & Enterprise Technology, Genesis BCW

 Roxanne David
Roxanne David

People Partner , Edelman

 Sushant Balsekar
Sushant Balsekar

Head - Corporate Communications, Daimler India Commercial Vehicles

Zora Shrof
Zora Shrof

Account Director HK Strategies

Sneha Sahani
Sneha Sahani

National Head - Social Impact PR, ON PURPOSE

Surya Gune
Surya Gune

Assistant Professor, Department of Mass Media, KC College, Mumbai

 Rachita Mehra
Rachita Mehra

Associate Director - HR -West & South at Avian WE

 Shaily Vaswani
Shaily Vaswani

Senior Vice President - Group Communication & Brand at Aditya Birla Group

Aman Dhall
Aman Dhall

Founder CommsCredible

Pooja Pathak
Pooja Pathak

Founder and Director Media Mantra

Sajal Mukherjee
Sajal Mukherjee

Director, Apeejay Institute of Mass Communication

Vishal Gera
Vishal Gera

Human Resources Director, Archetype Agency Pvt. Ltd.

Deeptie Sethi
Deeptie Sethi

CEO PRCAI

Dilip Yadav
Dilip Yadav

Co-Founder, First Partners

Nitin Mantri
Nitin Mantri

Group CEO Avian WE

Dr. Shalini Narayanan
Dr. Shalini Narayanan

Media Consultant and Trainer

Akansha Jain
Akansha Jain

Head- Public Relations & Corporate Communications BharatPe

Daniel Chacko
Daniel Chacko

Director, Human Resources Ruder Finn

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Dr. Padma Kumar

HOD Corporate Communication at
Manipal University

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Melissa Arulappan

Director Communications at Target

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Arunima Lahiri at Candour

Consultant

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Dr. Anubhuti Yadav

Head of the Department of New
Media and Course Director of
Advertising and Public Relations
Course at Indian Institute of Mass
Communications

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Pooja Garg Khan

Head - Corporate Communications at Panasonic India

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Prasad Karat

Vice President at The Practice

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Abhishek Shankar

Director, National Human Resources
at Avian

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Atul Ahluwalia

Founding Partner at First Partners

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Priyanka Pandey

Branch Head at Brand Comm

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Sunayna Malik

Managing Director, India & SVP,
APAC at Arche Type

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Dr. Pijush Dutta

Associate Professor at Apeejay
Institute of Mass communication

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Shivanjali Singh

Corporate Communications at
Vodafone

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Neete Bajaj

Group HR Director at Strategic
Partners Group

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Abhlasha Padhy

Co Founder at 80 dB
communications

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Radhika Mehta

National Director - Operations and
Growth at Ruder Finn India

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Dr. Nima Jerrit John

Officiating Head of the Institute.
Mass Communication at Amity
Education

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Ophira Bhatia

Senior Director, India & Lead, Asia
Pacific, Middle East and Africa
(AMEA), Corporate & Government
Affairs at MDLZ India

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Rajesh Narwankar

Human Resources Lead, MSL India, Publicis Groupe

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Abhinav K Srivastava

Chief Executive Officer at Madison
PR

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Priti Mohile

Co-Founder & Managing Director at
Media Medic Communications

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Dr. K. Sai Prasad

Dean of Studies, Convergence Institute of Media, Management and IT Studies (Commits)

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Minari Shah

Director - Corporate Communications at Amazon APAC

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Pooja Chaudhri

Executive Director, Concept PR

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Valeri Pinto

CEO at Weber Shandwick

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Vikas Dua

IPG Dextra (Previously Weber Shandwick)

Nandita Lakshman
Nandita Lakshman

Founder and Chairperson
The Practice

 Girish Huria
Girish Huria

EVP
AvianWE

 Abhishek Gulyani
Abhishek Gulyani

Chief Executive Officer India
H+K Strategies

 Girish Balachandran
Girish Balachandran

Managing Partner
On Purpose Comms

 Deepshika Dharmaraj
Deepshika Dharmaraj

Chief Executive Officer
BCW India Group

 Vinit Handa
Vinit Handa

Founder and Chairperson,
Kaizzen North Chapter
Chairperson, PRCAI

Samir Kapur
Dr. Samir Kapur

Director
Adfactors PR

 Amrit Ahuja
Amrit Ahuja

Independant
Brand Consultant

 Sujit Patil
Sujit Patil

Vice President and
Head Godrej

 Ajay Tyagi
Ajay Tyagi

Director Human Resources
Adfactors PR

 Rajeev Kumar
Rajeev Kumar

Course Head
\t Public Relations & Corporate Communication and Advanced Integrated Communication Program

 Girish Bala
Girish Bala

Chartered Accountant
KBR Inc

 Deepa Dey
Deepa Dey

Head Communication
Unilever

 Priya Misra
Priya Misra

Chief Talent Officer
Genesis BCW

 Shruti Jain
Shruti Jain

Associate Professor at Bennett University

 Pankaj Suri
Pankaj Suri

Executive Vice President
Human Resources
Edelman (HR)

Ramola Kumar
Prof. Ramola Kumar

Director
DSC

 Pravin
Pravin

Chief Operating Officer
Brandcomm

Seema Ahuja
Seema Ahuja

Sr Leader, Expert
Biocon Group & Biocon Biologics

Sudipta Gupta
Sudipta Gupta

HR Strategist
PRactice Strategic
Communications

 N. Thilaka
Dr. N. Thilaka

HR Strategist
Symbiosis BLR

ACCREDITED PROFESSIONALS

ELIGIBILITY

  • AIPR1

    1-5 Years of experience

  • AIPR2

    5-10 Years of experience

How Does One Go About The Accreditation?

Accreditation Process comprises two rounds that will test candidates on various parameters determined by PRCAI and technical partner SCoRE:

Preliminary Round


This round comprises of Communications Aptitude Test:
A multiple choice test on various fundamental and technical competencies of communications. Candidates who clear this test will be shortlisted for the Final Round. Candidates will receive a preparation kit on registration.

1

Final Round


This round comprises three activities:

  1. Accreditation questionnaire: In the accreditation questionnaire candidates fill in a detailed questionnaire comprising two areas. The candidates are awarded scores on achievements within each area.
    The two areas are:
    a. Professional Experience Profile: Relevant educational qualifications, affiliations & certifications earned, and other courses completed.
    b. Professional Capability Profile: Summaries of major professional achievements, awards won, and contributions to the profession and community in general.
  2. Essays: Candidates must write and submit (up to 4) essays, the themes of which may range from understanding of the PR profession to a statement of purpose.
  3. Panel presentation: During this interactive round, the candidates will present solutions to communications case studies, to a Jury appointed by the PRCAI Accreditation Council (PAC). The Jury, comprising In-house and Consultancy Leaders, and leaders of Academia and HR, may also have a discussion on the overall candidature and other submissions made by the applicant.

2

Summer Window
JUNE– AUG

APPLICATION DATES

  • 3rd JULY

    Final Date to Apply

  • 8th JULY

    Prelim Round

  • 15th JULY

    Prelim Results

  • 5th AUG

    Final Jury Round

  • 19th AUG

    Final Result AIPR Winners

FAQ

  • WHAT IS AIPR?

    The initiative aims to elevate the public relations profession by recognizing those who have demonstrated the knowledge, skills, and professional calibre in the profession.

  • WHAT IS THE PURPOSE OF THE AIPR PROGRAM?

    PRCAI’s Accreditation Program aims to elevate the public relations profession by recognizing those who have demonstrated the knowledge, skills, ethics and professional calibre in the profession.

  • WHO AWARDS THE CERTIFICATE ?

    The certificate is awarded by the PRCAI.

  • IS THE CERTIFICATE RECOGNIZED INTERNATIONALLY?

    Yes.

  • AIPR Contact details

    You can reach us at aipr@scoreindia.org, +917304438277.

  • Is the registration fee refundable or transferable?

    No.

  • What is the registration fee ?

    Fee structure is as below:Level AIPR 1, INR 5,900 (includes 18% GST) Level AIPR 2, INR 11,800 (includes 18% GST).

  • What happens if I pay the registration fee and am unable to appear for the test?

    Once registered, your registration is valid for a period of one year. Which means you will have two more opportunities to apply for AIPR.

  • If I re-apply for AIPR, will I need to pay the full registration fee?

    Yes.

  • Does experience outside of PR agencies count as relevant work experience?

    No. Only PR agency experience is counted as relevant.

  • If I worked within the PR vertical of an integrated agency – does that experience qualify as relevant experience?

    No. Only PR agency experience is counted as relevant.

  • Does international experience count?

    Yes.

  • Can Corporate Communications Professionals apply?

    Yes. An advisory will be provided by PRCAI Accreditation Council on the AIPR level for which they must apply. The Finals Jury may also advise the applicant on their eligibility.

  • How is the relevance of questions determined?

    PAC reviews and maps it with prevalent skilling needs.
    Statistical evaluation of performance of a test group on these questions.

  • Is it a computerized test?

    Yes.

  • How does the computerized test work? What are the rules and regulations ?

    Download this document to know more Download

  • Are the questions the same for all AIPR levels?

    No. Each AIPR Level has different sections, and questions therein are created to assess the capabilities suitable at that level.

  • What is the cut-off for the prelim test?

    The cut-off is determined by the PAC by looking at the score required to demonstrate the minimum competency needed for each level.

  • Can the test be taken from any location?

    Yes. You will need the following to take the test.

  • What do I need to take the test?

    You need the following:

    • A Laptop/PC/Desktop
    • A reliable internet connection
    • Functioning mic and camera
    • Login details for the testing portal
  • How is it ensured that candidates cannot cheat?

    The test is conducted on a platform that contains AI Based Proctoring – 11 parameters are captured to measure the reliability of the test.

  • How many questions are there?

    There are about 70 questions in each test.

  • What is the duration of the test?

    90 Minutes.

  • Is there negative marking?

    Yes there is 25% negative marking for each incorrect answer.

  • What is the curriculum of the Prelim Test?

    Download this document

    AIPR Level 1 AIPR Level 2
  • When will the shortlist for the Final Test be announced?

    Roughly two weeks after the Prelim Test.

  • If I am unable to sit for the Final Test, will I be allowed to re-appear?

    You can appear for Final Test in the next available round.

REGISTER HERE AND GET YOURSELF PRCAI CERTIFIED

  • AIPR1

    1-5 Years of experience

  • AIPR2

    5-10 Years of experience