WHAT IS AIPR ?
The Accreditation in PR (AIPR) is a certification provided by the Public Relations Consultants Association of India. The initiative aims to elevate the public relations profession by recognizing those who have demonstrated the knowledge, skills, and professional calibre in the profession.
WHY SHOULD YOU APPLY?
The AIPR platform will provide a medium for professional excellence and career advancement, specifically, it will:
ALIGN
Align your approach
and competencies
with the industry’s
expectations
ELEVATE
Elevate your
career prospects
within the
industry
FEEDBACK
Receive
feedback on
your professional
development
NETWORK
Become a part
of a network of
accredited leaders
and mentors
DISTINGUISH
Make your
professional
achievements
stand out
JURY
ACCREDITED PROFESSIONALS
How Does One Go About The Accreditation?
Accreditation Process comprises two rounds that will test candidates on various parameters determined by PRCAI and technical partner SCoRE:
This round comprises of Communications Aptitude Test:
A multiple choice test on various fundamental and technical competencies of communications. Candidates who clear this test will be shortlisted for the Final Round. Candidates will receive a preparation kit on registration.
1
This round comprises three activities:
- Accreditation questionnaire: In the accreditation questionnaire candidates fill in a detailed questionnaire comprising two areas. The candidates are awarded scores on achievements within each area.
The two areas are:
a. Professional Experience Profile: Relevant educational qualifications, affiliations & certifications earned, and other courses completed.
b. Professional Capability Profile: Summaries of major professional achievements, awards won, and contributions to the profession and community in general. - Essays: Candidates must write and submit (up to 4) essays, the themes of which may range from understanding of the PR profession to a statement of purpose.
- Panel presentation: During this interactive round, the candidates will present solutions to communications case studies, to a Jury appointed by the PRCAI Accreditation Council (PAC). The Jury, comprising In-house and Consultancy Leaders, and leaders of Academia and HR, may also have a discussion on the overall candidature and other submissions made by the applicant.
2
FAQ
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WHAT IS AIPR?
The initiative aims to elevate the public relations profession by recognizing those who have demonstrated the knowledge, skills, and professional calibre in the profession.
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WHAT IS THE PURPOSE OF THE AIPR PROGRAM?
PRCAI’s Accreditation Program aims to elevate the public relations profession by recognizing those who have demonstrated the knowledge, skills, ethics and professional calibre in the profession.
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WHO AWARDS THE CERTIFICATE ?
The certificate is awarded by the PRCAI.
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IS THE CERTIFICATE RECOGNIZED INTERNATIONALLY?
Yes.
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AIPR Contact details
You can reach us at aipr@scoreindia.org, +917304438277.
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Is the registration fee refundable or transferable?
No.
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What is the registration fee ?
Fee structure is as below:Level AIPR 1, INR 5,900 (includes 18% GST) Level AIPR 2, INR 11,800 (includes 18% GST).
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What happens if I pay the registration fee and am unable to appear for the test?
Once registered, your registration is valid for a period of one year. Which means you will have two more opportunities to apply for AIPR.
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If I re-apply for AIPR, will I need to pay the full registration fee?
Yes.
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Does experience outside of PR agencies count as relevant work experience?
No. Only PR agency experience is counted as relevant.
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If I worked within the PR vertical of an integrated agency – does that experience qualify as relevant experience?
No. Only PR agency experience is counted as relevant.
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Does international experience count?
Yes.
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Can Corporate Communications Professionals apply?
Yes. An advisory will be provided by PRCAI Accreditation Council on the AIPR level for which they must apply. The Finals Jury may also advise the applicant on their eligibility.
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How is the relevance of questions determined?
PAC reviews and maps it with prevalent skilling needs.
Statistical evaluation of performance of a test group on these questions. -
Is it a computerized test?
Yes.
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How does the computerized test work? What are the rules and regulations ?
Download this document to know more Download
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Are the questions the same for all AIPR levels?
No. Each AIPR Level has different sections, and questions therein are created to assess the capabilities suitable at that level.
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What is the cut-off for the prelim test?
The cut-off is determined by the PAC by looking at the score required to demonstrate the minimum competency needed for each level.
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Can the test be taken from any location?
Yes. You will need the following to take the test.
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What do I need to take the test?
You need the following:
- A Laptop/PC/Desktop
- A reliable internet connection
- Functioning mic and camera
- Login details for the testing portal
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How is it ensured that candidates cannot cheat?
The test is conducted on a platform that contains AI Based Proctoring – 11 parameters are captured to measure the reliability of the test.
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How many questions are there?
There are about 70 questions in each test.
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What is the duration of the test?
90 Minutes.
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Is there negative marking?
Yes there is 25% negative marking for each incorrect answer.
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What is the curriculum of the Prelim Test?
Download this document
AIPR Level 1 AIPR Level 2
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When will the shortlist for the Final Test be announced?
Roughly two weeks after the Prelim Test.
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If I am unable to sit for the Final Test, will I be allowed to re-appear?
You can appear for Final Test in the next available round.