The Accreditation in PR (APR) is a certification provided by the Public Relations Consultants Association of India. The initiative aims to elevate the public relations profession by recognising those who have demonstrated the knowledge, skills, ethics and professional calibre in the profession.
APR aims to align professionals in Indian PR space with the capabilities and best practices of reputation management. Accreditation programmes globally Models have become credible benchmarks for individual competence and elevated the profession in their respective regions. PRCAI aims to achieve the same in India through the APR.
The APR platform will provide a medium for professional excellence and career advancement, specifically, it will:
Align your approach and competencies with the industry’s expectations
Elevant your career prospects within the industry
Receive feedback on your professional development
Become a part of a network of accredited leaders and mentors
Make your professional achievements stand out
1-5 Years of experience
5-10 Years of experience
10-15 Years of experience
15-25 Years of experience
Accreditation Process comprises two rounds that will test candidates on various parameters determined by PRCAI:
This round comprises of
Candidates who clear these tests will be shortlisted for the Final Round
This round comprises a panel presentation and an interaction with the PRCAI Accreditation Council (PAC). During this interactive round, the candidates will present their statements of purpose, and solution to communications case studies to the PAC, who will get a chance to interact with the candidates.
There are two windows to apply for APR:
Summer Window: April – May
Winter Window: October – November