Apr

What is APR ?

The Accreditation in PR (APR) is a certification provided by the Public Relations Consultants Association of India. The initiative aims to elevate the public relations profession by recognising those who have demonstrated the knowledge, skills, ethics and professional calibre in the profession.

Why APR?

APR aims to align professionals in Indian PR space with the capabilities and best practices of reputation management. Accreditation programmes globally Models have become credible benchmarks for individual competence and elevated the profession in their respective regions. PRCAI aims to achieve the same in India through the APR.

Why Apply for APR?

The APR platform will provide a medium for professional excellence and career advancement, specifically, it will:

svg+center+center+align+center+alignment+general+office+text+alignment+icon-1320185155491330105

Align

Align your approach and competencies  with the industry’s expectations

Three people and upward arrows solid icon, business concept, employee ambitions and motivation sign on white background, motivated team icon in glyph style mobile and web. Vector graphics

Elevate

Elevant your career prospects within the industry

Feedback icon graphic design template vector illustration

Feedback

Receive feedback on your professional development

3884280-200

Network

Become a part of a network of accredited leaders and mentors

icon-differ-distinguish-differ-150775932

Distinguish

Make your professional achievements stand out

Eligibility and Levels

APR1

1-5 Years of experience

APR2

5-10 Years of experience

APR3

10-15 Years of experience

APR4

15-25 Years of experience

How does one go about the accreditation?

 

Accreditation Process comprises two rounds that will test candidates on various parameters determined by PRCAI:

  1. Preliminary Round 

This round comprises of 

  1. Communications Aptitude Test: A multiple choice test on various fundamental and technical competencies of communications 
  2. Content Writing Test: A subjective test comprising writing exercises assessing content & storytelling capabilities  

Candidates who clear these tests will be shortlisted for the Final Round

  1. Final Round 

This round comprises a panel presentation and an interaction with the PRCAI Accreditation Council (PAC). During this interactive round, the candidates will present their statements of purpose, and solution to communications case studies to the PAC, who will get a chance to interact with the candidates. 

 

There are two windows to apply for APR:

Summer Window: April – May 

Winter Window: October – November 

Register here

APR1

1-5 Years of experience

APR2

5-10 Years of experience

APR3

10-15 Years of experience

APR4

15-25 Years of experience