Archetype Clinch Jabra’s PR Mandate
Jabra, a sound solutions brand, has appointed Archetype (formerly Text100) as its PR partner for the India region
Archetype will provide strategic counsel and reinforce Jabra’s reputation in the Indian market, both for corporate and brand communications, the agency said in a statement. “We are delighted to partner with Archetype India, a leader in technology communications. We believe our partnership will drive great synergies between Archetype’s technology expertise and our industry leading solutions to deliver an impactful campaign for the Jabra brand.” said Amitesh Punhani, Country Marketing Manager, India & SAARC, Jabra. Text100 recently rebranded and is now known as Archetype. This came after the merger of Text100 and Bite, another Next Fifteen group agency.