PR INDUSTRY NEWS/BLOGS
ICS 2021: Transparency is the key to building credibility

Customer trust is the priority for all businesses. Whether in critical sectors like finance, cybersecurity, and healthcare or in any other form of business. Customers expect zero compromises when their data is at stake. Transparency of data policies, complex security measures and effective handling of customer trust becomes essential to reputation management and credibility building.

PR INDUSTRY NEWS/BLOGS
Capability, Contribution and Leadership determine value of an individual

Lavang Khare, Senior Vice President, Adfactors PR, believes that women take increased responsibility and are better-placed to cope with distressing situations as compared to men. The relevance of public relations has been growing exponentially, especially in the pandemic. The industry has not enjoyed greater stardom as it does in the present. Amidst all this, Lavang

PR INDUSTRY NEWS/BLOGS
Ads don’t build trust: policy driven issues need a comms solution

by Aman Gupta Source: Exchange4media It was only last month that we woke up to full, front-page ads screaming at us saying: WhatsApp respects and protects your privacy Now, I’ve spent over two decades of my life as a communications professional and waking up to this “trust us” ad staring at me from every mainline I picked up,

PR INDUSTRY NEWS/BLOGS
Sunny, with a chance of real growth: A prognosis for PR in 2021

by Atul Ahluwalia Source: Exchange4media India, like most of the world, faced the worst of the COVID-19 over 2020 and is now one of the few nations exhibiting a rapid recovery and emergence from this debilitating period of crisis and disruption. With our economy facing global headwinds as early as by the end of 2019, the pandemic deepened