Recommended Reading
Here is a list of highly recommended reading on PR and associated subjects.
The books can be ordered at www.amazon.com.
GENERAL
T. Yeshin (1998); Integrated Marketing Communications; Butterworths Heinemann: ISBN 0 7506 1923 6
P.R. Smith (1998); Marketing Communications; Kogan Page: ISBN 07494 26993.
Note : New edition: ISBN 07494 36697.
Anne Gregory (2000); Planning & Managing a PR Campaign; Kogan Page: ISBN 0 7494 29917
Annie Gurton (2001); Press Here!; Prentice Hall: ISBN 0 273 653849
ACTIVISM & GREEN PR
Naomi Klein (2000); No Logo; Flamingo: ISBN 0 00 255919 6
ISSUES AND CRISIS MANAGEMENT
Regester and Larkin (); Risk Issues and Crisis Management; Kogan Page: ISBN 0 7494 2393 5
Michael Bland (1998); Communicating Out of a Crisis; Macmillan: ISBN 0 33372097 0
REPUTATION MANAGEMENT
Sue Adkins (1999); Cause Related Marketing – who cares wins; Butterworths
e-PR and BUZZ
M. Haig (2001); e-PR; Kogan Page: ISBN 0 7494 3434 1
D. Middleberg (2001); Winning PR in the wired world; McGraw Hill: ISBN 001 136342 4
E.Rosen (2000); The Anatomy of Buzz; HarperCollins: ISBN
BRANDING
T.Gad (2001); 4-D Branding; FT Prentice Hall: ISBN 0 273 65368 7
H.Pringle & W.Gordon (2001);Brand Manners; JohnWiley : ISBN 0 471 49606 5>
Marc Gobe (2001); Emotional Branding; Windsor: ISBN 1 874 111 50 2
de Chernatonyy & McDonald (1998); Creating Power Brands; Butterwirth Heinemann: ISBN 0 333 65909 0
G. Randall (2000); Branding; Kogan Page: ISBN 07494 3281 9
M. Mark & C. Pearson (2001); The Hero and the Outlaw; McGraw-Hill: ISBN 0 07 136415 3
T. Blackett & B. Boad (1999); Co-Branding; Macmillan Business: ISBN 0 333 76089 1
M. Lindstrom (2001);Clicks, Bricks & Brands; Kogan Page: ISBN 0 7494 3490 2
INTELLECTUAL CAPITAL
Leif Edvinsson & M. Malone (1997); Intellectual Capital; (Piatkus): ISBN 0 7499 1850 0
Thomas A. Stewart (1998); Intellectual Capital: The New Wealth of Organisations; Nicolas Brealey Books: ISBN 1 85788 183 4
Sultan Kermally (1999); When Economics Means Business; F-T Pitman: ISBN 0273 63740 1
PSYCHOLOGY AND CREATIVITY
A. Green (1999); Creativity in Public Relations; Kogan Page; ISBN 0 7494 2938 0
K. Thomson (1998); Emotional Capital; Capstone; ISBN 1 900961 62 8
Edward De Bono (1990); Lateral Thinking; Penguin: ISBN 0 14013779 3
INTERNAL COMMUNICATIONS
Gower Handbook of Internal Communications (1999); Gower: ISBN 0566 0770000
Other Suggested Reading
| Author | Book |
| Don Tapscott | Blueprint to the Digital Economy |
| Hamish Pringle & William Gordon | Brand Manners |
| Davis Young | Building Your Company’s Good Name |
| James Collins & Jerry Porras | Built to Last |
| Raymond Simon & Frank Winston Wylie | Cases in Public Relations Management |
| Thomas L. Harris | Choosing and Working with Your Public Relations Firm |
| Rick Levine | Cluetrain Manifesto: the End of Business as Usual |
| Roger Yarrington | Community Relations Handbook |
| John P.Kotter & James L. Heskett | Corporate Culture and Performance |
| Jack Gottschalk | Crisis Response |
| Patrick Field & Lawrence Susskind | Dealing With an Angry Public |
| Jean-Marie Dru | Disruption |
| Scott M. Cutlip | Effective Public Relations |
| James E. Grunig | Excellence in Public Relations and Communication Management |
| E. Bruce Harrison | Going Green |
| Christopher Locke | Gonzo Marketing |
| Herb Schmertz | Goodbye to the Low Porfile |
| Clarke Caywood | Handbook of Strategic Public Relations and Integrated Communications |
| Jack Foster & Larry Corby | How To Get Ideas |
| John Guaspari | I Know It When I See It: A Modern Fable About Quality |
| Tom Morris | If Aristotle Ran General Motors |
| Joe Marconi | Image Marketing |
| Don E. Schltz, Stanley I. Tannenbaum, & Robert F. Lauterborn | Integrated Marketing Communications:Putting It Together & Making It WorkJack: Straight From the Gut |
| Janet Lowe | Jack Welch Speaks Wisdom from the World’s Greatest Business Leader |
| Antony Jay | Management & Machiavelli: Discovering A New Science of Management in the Timeless Principles of Stagecraft |
| David A. Aaker | Managing Brand Equity – Capitalizing on the Value of a Brand Name |
| David H. Maister | Managing The Professional Service Firm |
| James R. Gregory & Jack Wiechmann | Marketing Corporate Image |
| Philip Kotler | Marketing Management: Analysis, Planning, Implementation and Control |
| Rene A. Henry, Jr. | Marketing Public Relations: The Hows that Make It Work |
| Paul Johnson | Modern Times: The World from the Twenties to the Nineties |
| Eileen Morgan | Navigating Cross-Cultural Ethics-What Global Managers Do Right to Keep from Going Wrong |
| John Hagel & Arthur Armstrong | Net Gain |
| Kevin & Jackie Freiberg | Nuts! Southwest Airlines Crazy Recipe for Business and Personal Success |
| Andrew S. Grove | Only The Paranoid Survive: How to Exploit the Crisis Points That Challenge Every Company and Career |
| David Maister | Practice What you Preach |
| Stuart Ewen | PR: A Social History of Spin |
| Walter Lippmann | Public Opinion |
| Dennis L. Wilcox & Lawrence W. Nolte | Public Relations Writing and Media Technique |
| Regis McKenna | Relationship Marketing: Successful Strategies for the Age of the Customer |
| Charles Fombraun | Reputation |
| Fons Trompenaars & Charles Hampden-Turner | Riding the Waves of Culture-Understanding Diversity in Global Business |
| Harry Beckwith | Selling the Invisible |
| Peggy Noonan | Simply Speaking |
| Steven Walker & Jeffrey Marr | Stakeholder Power |
| Laura & Al Ries | The 22 Immutable Laws of Branding: How to Build a Product or Service into a World Class Brand |
| James Taylor & Watts Wacker | The 500 Year Delta: What Happens After What Comes Next |
| Peter Schwartz | The Art of the Long View. Planning for the Future in an Uncertain World |
| Kenichi Ohmae | The Borderless World: Power and Strategy in the Interlinked Economy |
| Otto Lerbinger | The Crisis Manager: Facing Risk and Responsibility |
| Anders Gronstedt | The Customer Century |
| Jarol B. Manheim | The Death of a Thousand Cuts: Corporate Campaigns and the Attack on the Corporation |
| Kenichi Ohmae | The End of the Nation State: The Rise of Regional Economics |
| Thomas L. Harris | The Marketer’s Guide to Public Relations |
| Edward Grefe & Martin Linsky | The New Corporate Activism |
| Jack Trout | The New Positioning: The Latest on the World’s #1 Business Strategy |
| Peter F. Drucker | The New Realities: In Government And Politics/In Economics And Business/In Society And World View |
| Robert B. Cialdini Ph.D | The Psychology of Influence |
| Merry Aronson & Don Spetner | The Public Relations Writers’ Handbook |
| Frederick F. Reichheld | The Quest For Loyalty – Creating Value Through Partnership |
| Malcolm Gladwell | The Tipping Point |
| Tom Peters | The Tom Peters Seminar: Crazy Times Call for Crazy Organizations |
| Scott M. Cutlip | The Unseen Power: Public Relations: A History (Lea’s Communication) |
| Todd Siler | Think Like a Genius |
| Thomas L. Harris & Phillip Kitler | Value-Added Public Relations: The Secret Weapon of Integrated Marketing |
| Adrian J. Slywotzky | Value Migration – How To Think Several Moves Ahead Of The Competition |
| Katie Hafner & Lyon Matthew | Where Wizards Stay Up Late – The Origins Of The Internet |