PR INDUSTRY NEWS/BLOGS
Capability, Contribution and Leadership determine value of an individual

Lavang Khare, Senior Vice President, Adfactors PR, believes that women take increased responsibility and are better-placed to cope with distressing situations as compared to men.

The relevance of public relations has been growing exponentially, especially in the pandemic. The industry has not enjoyed greater stardom as it does in the present. Amidst all this, Lavang Khare, Senior Vice President at Adfactors PR, featuring in e4m’s ‘Women Achievers Series’ is no surprise.

Lavang brings with her over 20 years of hands-on experience and understanding of communications from both client’s and the communications agency’s end. She has worked across categories including FMCG, technology, telecom, power, infrastructure, transport, financial, healthcare, hospitality, retail and public affairs. She has been part of organisations like LINOPINION Golin Harris, Bharti Walmart, IPAN Hill & Knowlton and others. With an in-depth understanding of corporate communication, brand building, advertising and public relations, Lavang has proven her mettle in business development, media counselling, media and crisis training and providing strategic direction and customized solutions to business operations.

exchange4media speaks to Lavang about her journey in the industry, her views on inclusivity of the PR industry, paradigm shifts, pay gaps and more in the latest edition of ‘Women Achievers Series’.

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by Nafisa Shaheen
Source: Exchange4media