A lot has been said and written about the Covid-19 pandemic and its impact on businesses in India and across the world in the last six months, and hence I will not dwell much on that. However, I will say that the pandemic has been a most unprecedented Black Swan event and its impact is
COVID-19, the global pandemic is not only re-defining the global health crises but is one of the biggest challenges the world is facing, post the era of the second world war. Besides health crises, it has the potential to hamper socio-economic progress along with leaving behind deep scars on business developments and its processes. In
An Instagram post that read “Amazing #orientalcuisine thanks to @chef….” with a picture of some awesome looking food, from a place called ‘Hello Panda’ got my mouth watering. A few days later, I was asked if I wanted to order anything special. Up popped that delicious image and out came the answer, “yes I want
As the COVID-19 pandemic protracts with heterogenous recovery curves across the country, businesses are now steadfastly focusing on recovery and resumption. Amid rising hope for vaccine breakthroughs sooner than later, companies and consumers alike are adapting to the ‘new normal’ — aka the post-lockdown economy. Right at the onset of the pandemic and the initial
It has been almost five months since our world has been disrupted by the pandemic. While we continue to work on how to mitigate the impact—on our own business and people as well as those of our clients—we also need to think ahead and anticipate our next steps. Public relations is the rare marketing discipline