Category: PR INDUSTRY NEWS/BLOGS

PR INDUSTRY NEWS/BLOGS
Capability, Contribution and Leadership determine value of an individual

Lavang Khare, Senior Vice President, Adfactors PR, believes that women take increased responsibility and are better-placed to cope with distressing situations as compared to men. The relevance of public relations has been growing exponentially, especially in the pandemic. The industry has not enjoyed greater stardom as it does in the present. Amidst all this, Lavang

PR INDUSTRY NEWS/BLOGS
Ads don’t build trust: policy driven issues need a comms solution

by Aman Gupta Source: Exchange4media It was only last month that we woke up to full, front-page ads screaming at us saying: WhatsApp respects and protects your privacy Now, I’ve spent over two decades of my life as a communications professional and waking up to this “trust us” ad staring at me from every mainline I picked up,

PR INDUSTRY NEWS/BLOGS
Sunny, with a chance of real growth: A prognosis for PR in 2021

by Atul Ahluwalia Source: Exchange4media India, like most of the world, faced the worst of the COVID-19 over 2020 and is now one of the few nations exhibiting a rapid recovery and emergence from this debilitating period of crisis and disruption. With our economy facing global headwinds as early as by the end of 2019, the pandemic deepened

PR INDUSTRY NEWS/BLOGS
PRCAI to expand to South Asia: PRCAI president Atul Sharma lays out agenda 2021

Source: PRMoment We have chalked out four priorities for the association, which will lead the way for the public relations industry into the future: Talent, Trust, Leadership and Inclusion. Nurture talent for the future: Unlike specialised professions, where you need a licence to operate, case in point law or medicine, in public relations one needs consistent