PR Pundit is a firm that specialises in beauty, luxury and FMCG communication. Its founder and managing director, Archana Jain talks about how to plan campaigns for these challenging sectors in the time of COVID. She also discussed how medium-size firms are rationalising their business model to stay on top of the COVID business crisis.
The Public Relations Consultants Association of India (PRCAI) is taking the lead on this on one front and the Public Affairs Forum of India (PAFI) on the other. However, each of us has to consider how we can collaborate better as an industry so that we can give a stronger voice to our concerns. Prepared
An integral sub-specialty of Public Relations, Investor relations has helped Corporates and Governments alike, across the globe to communicate with investors, and the financial community at large. The ultimate goal of government’s reaching out to probable investors or the ones that have already invested is to build credibility and reduce uncertainties to invest/ stay invested
The main question on the minds of all PR firms, in India and globally, is how to survive the COVID-19 crisis. Rishi Seth, CEO, Six Degrees BCW shares his views on how to do that, flagging of the top 2 changes PR firms need to make today. Seth says that these changes would need to
This article is part of the series #SupportEachOther, a campaign through which PRCAI aims to bring PR professionals from diverse verticals and different levels of experience onto a common platform for discussion. By spreading awareness and the use of storytelling, we aim to destigmatize mental health issues within the PR industry and start a dialogue