Source: PRMoment We have chalked out four priorities for the association, which will lead the way for the public relations industry into the future: Talent, Trust, Leadership and Inclusion. Nurture talent for the future: Unlike specialised professions, where you need a licence to operate, case in point law or medicine, in public relations one needs consistent
Brand communications in the digital age have always been a source of insight and inspiration for consumers and marketers alike. The objective of every brand today is to build a relationship with the consumer that both enables equal participation in discussions around the brand and what it speaks about, and encourages engagement on topical matters.
A lot has been said and written about the Covid-19 pandemic and its impact on businesses in India and across the world in the last six months, and hence I will not dwell much on that. However, I will say that the pandemic has been a most unprecedented Black Swan event and its impact is
COVID-19, the global pandemic is not only re-defining the global health crises but is one of the biggest challenges the world is facing, post the era of the second world war. Besides health crises, it has the potential to hamper socio-economic progress along with leaving behind deep scars on business developments and its processes. In
An Instagram post that read “Amazing #orientalcuisine thanks to @chef….” with a picture of some awesome looking food, from a place called ‘Hello Panda’ got my mouth watering. A few days later, I was asked if I wanted to order anything special. Up popped that delicious image and out came the answer, “yes I want