PRCAI Joins The Worldwide Mobilization Of Communicators For A Healthier World
PRESS INFORMATION NOTE Public Relations Consultants Association of India PRCAI Joins The Worldwide Mobilization Of Communicators For A Healthier World New Delhi, Thursday, Dec 23, 2021: India’s largest and most influential PR professional body, Public Relations Consultants Association of India (PRCAI) today, endorsed the International Declaration of Communications Professionals and Researchers for a Healthier, Viable, Better World, becoming the
ICCO Global Summit: Learnings and future action
The ICCO Global Summit – which brings together the brightest minds in the industry to discuss and advance new ideas and catalyse innovation through dialogue and collaboration– returned as a hybrid event this year. Over two days, we listened and learned from PR and communications experts and futurists from over 30 different countries. How did
Measurement: The Reality Check of a PR Campaign
Is there a Loch Ness monster? Or Has anybody seen the Big Foot? Or are the aliens living among us? These are some of those typical questions with no absolute answers. Till a few years ago, the question on PR effectiveness or its ability to deliver ROO and/or ROI was also a question with no
ICS 2021: Transparency is the key to building credibility
Customer trust is the priority for all businesses. Whether in critical sectors like finance, cybersecurity, and healthcare or in any other form of business. Customers expect zero compromises when their data is at stake. Transparency of data policies, complex security measures and effective handling of customer trust becomes essential to reputation management and credibility building.
Genesis BCW’s iconic Prema Sagar talks about her first job in PR!
‘My First Job in PR’. A conversation with Prema Sagar. It will not be an exaggeration to say that Sagar is one of the chief architects of the modern PR industry in India with Genesis PR. She has not only built up a phenomenal brand, but Genesis BCW has been the starting point for many senior PR professionals who