Category: PR INDUSTRY NEWS/BLOGS

PR INDUSTRY NEWS/BLOGS
Brand Communications in the new normal

Brand communications in the digital age have always been a source of insight and inspiration for consumers and marketers alike. The objective of every brand today is to build a relationship with the consumer that both enables equal participation in discussions around the brand and what it speaks about, and encourages engagement on topical matters.

PR INDUSTRY NEWS/BLOGS, Reputation
LEADING WITH COMMUNICATIONS IN AN ATYPICAL WORLD

As the COVID-19 pandemic protracts with heterogenous recovery curves across the country, businesses are now steadfastly focusing on recovery and resumption. Amid rising hope for vaccine breakthroughs sooner than later, companies and consumers alike are adapting to the ‘new normal’ — aka the post-lockdown economy. Right at the onset of the pandemic and the initial