As the COVID-19 pandemic protracts with heterogenous recovery curves across the country, businesses are now steadfastly focusing on recovery and resumption. Amid rising hope for vaccine breakthroughs sooner than later, companies and consumers alike are adapting to the ‘new normal’ — aka the post-lockdown economy. Right at the onset of the pandemic and the initial
It has been almost five months since our world has been disrupted by the pandemic. While we continue to work on how to mitigate the impact—on our own business and people as well as those of our clients—we also need to think ahead and anticipate our next steps. Public relations is the rare marketing discipline
Our view of the world is shaped through how we experience it. In this blog, I am sharing my experience of having lived through three of the world’s recessions – a war in the Gulf, the financial crash in London and the current pandemic we’re living in. I’ll summarise key lessons for organisations and brands
The covid19 challenge was a completely unknown devil that wreaked unprecedented havoc. It threw a plethora of challenges before each one of us, starting with survival and protection of life to continuity of business. The imminent global recession only made things stark. Indeed, every change has now become a new normal. Amidst all this, we are
The last 6 months have been unique, and have changed all aspects of our professional, personal and emotional lives. However, with the chaos and uncertainty, comes an opportunity to grow, readapt, and realign to the ‘new normal’. What matters is how one looks at a challenge, and we decided to make the most of it.