It has been almost five months since our world has been disrupted by the pandemic. While we continue to work on how to mitigate the impact—on our own business and people as well as those of our clients—we also need to think ahead and anticipate our next steps. Public relations is the rare marketing discipline
Our view of the world is shaped through how we experience it. In this blog, I am sharing my experience of having lived through three of the world’s recessions – a war in the Gulf, the financial crash in London and the current pandemic we’re living in. I’ll summarise key lessons for organisations and brands
The covid19 challenge was a completely unknown devil that wreaked unprecedented havoc. It threw a plethora of challenges before each one of us, starting with survival and protection of life to continuity of business. The imminent global recession only made things stark. Indeed, every change has now become a new normal. Amidst all this, we are
The last 6 months have been unique, and have changed all aspects of our professional, personal and emotional lives. However, with the chaos and uncertainty, comes an opportunity to grow, readapt, and realign to the ‘new normal’. What matters is how one looks at a challenge, and we decided to make the most of it.
he Covid-19 pandemic is unstoppable. At the time of writing, the number of confirmed cases has crossed 400,000 and more than 18,000 deaths have been reported in 197 countries and territories. Its spread has impacted businesses around the world, sparking fears of a global recession. The Organisation for Economic Cooperation and Development (OECD) has warned