Podcast: Prema Sagar On The Evolution Of India’s PR Industry

25 years after launching Genesis PR, Sagar reflects on how public relations has changed in India. HOLMES REPORT 07 AUG 2017 // 8:05AM GMT Prema Sagar launched Genesis PR in 1992, when India’s PR industry was still in its infancy, before eventually selling the firm to Burson-Marsteller. She discusses the evolution of public relations in India