Category: Reputation

PR INDUSTRY NEWS/BLOGS, Reputation
LEADING WITH COMMUNICATIONS IN AN ATYPICAL WORLD

As the COVID-19 pandemic protracts with heterogenous recovery curves across the country, businesses are now steadfastly focusing on recovery and resumption. Amid rising hope for vaccine breakthroughs sooner than later, companies and consumers alike are adapting to the ‘new normal’ — aka the post-lockdown economy. Right at the onset of the pandemic and the initial

PR INDUSTRY NEWS/BLOGS, Reputation
Fortune Favors the Bold

Our view of the world is shaped through how we experience it. In this blog, I am sharing my experience of having lived through three of the world’s recessions – a war in the Gulf, the financial crash in London and the current pandemic we’re living in. I’ll summarise key lessons for organisations and brands

PR INDUSTRY NEWS/BLOGS, Reputation
we HAVE TO to deliver in the new eco system. Real work will pay. (Re) Innovators will succeed

The covid19 challenge was a completely unknown devil that wreaked unprecedented havoc. It threw a plethora of challenges before each one of us, starting with survival and protection of life to continuity of business. The imminent global recession only made things stark. Indeed, every change has now become a new normal. Amidst all this, we are