Category: Research

Public Relations in a Crisis

It is a special privilege for any practitioner of public relations to have been involved in a situation of crisis. A crisis, is an exciting time of danger and stimulus, which force organisations to truly think strategically as so much depends on success or failure. This means that instead of having to address oneself to

Rural Goes Digital: Amaron Harvest Amaragaon – Living with the Community

People: Mr. Diwakar Shukla, Mr. Unmesh Brahme, Ms. Pari Jhaveri Amara Raja Batteries Limited (ARBL) India, an Amara Raja-Johnson Controls USA Company, is the technology and market leader in the Indian automotive battery. The company’s primary consumers are tractor owners, tractor mechanics and farmers in rural areas of India. With competition increasing from unbranded batteries

Cadbury Crisis Management

CAMPAIGN SUMMARY On October 3, the Food and Drug Administration Commissioner received complaints about infestation in two bars of Cadbury Dairy Milk, Cadbury India’s flagship brand with over 70% market share. He ordered an enquiry and went directly to the media with a statement. Over the following 3-week period, resultant adverse media coverage touched close