Citroen’s Communication Mandate to Havas Media
Havas Creative India gets integrated communications mandate for Groupe PSA’s Citroen
Havas Creative India has been given the integrated communications mandate for European auto major Groupe PSA’s Citroen. The mandate includes handling creative, social and digital creative duties, including reputation management. Citroe¨n aims to launch its first car in the Indian market before the end of 2020, in line with its core proposition ‘Inspired By You’. Havas Creative India will partner with Citroën for the launch with brand strategy and amplification customised for the Indian market. The business will be managed out of the agency’s Mumbai office. Citroën globally is handled by BETC Paris (part of the Havas Group global umbrella) through its dedicated unit Traction.