Communications veteran Dilip Cherian on how brands should craft their message during COVID-19

One question on every brand’s mind is how to continue to speak with their customers and other stakeholders during COVID-19. Dilip Cherian, founder and managing partner, Perfect Relations shares why this is not the time for brands to come first in their messaging. Perfect Relations has set up a 24×7 war room for their clients to get sustained business-critical communications advise.