PR INDUSTRY NEWS/BLOGS
Covid-19: How consultancies are helping clients adapt to the new normal

he Covid-19 pandemic is unstoppable. At the time of writing, the number of confirmed cases has crossed 400,000 and more than 18,000 deaths have been reported in 197 countries and territories. Its spread has impacted businesses around the world, sparking fears of a global recession. The Organisation for Economic Cooperation and Development (OECD) has warned that the world’s economy could grow at its slowest rate since 2009 this year. Closer home in India, financial forecasters have cut India’s growth figures for the next financial year to 4 per cent from the 5.1 per cent estimated earlier.