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Date(s) - 15/05/2014 - 16/05/2014
9:30 am

Driving Sustainable Engagement Through Innovation & Optimisation

12 – 13 May 2014, Hong Kong

15 – 16 May 2014, Singapore


10% discount for members of PRCAI. Please quote during registration.

For more enquiries: Please contact Daphne Poon at or 6592 7366


For marketers today, content has become one of the most powerful bridging tools to create genuine connection and sustain engagement with consumers. Motivated by several success stories from the west, organisations in the region are undergoing major revamp in their communications strategies to create more immersive content that resonates with consumers in today’s cluttered communication landscape. However, with changing consumers’ preferences and heightened expectations, marketers are still struggling to produce and revitalise content continually to maintain close knits with consumers.

What are the key considerations in creating innovative content?

How can organisations effectively maximise the effects of content to establish meaningful connection, sustain & nurture relationship with their target audience?

This 2-day event aims to equip communication professionals with strategies to build an effective content strategy in today’s fast-paced communication landscape, with emphasis on creating innovative & compelling content with the aid of sophisticated monitoring & measuring tools in place to continually refine how organisations can reach out to engage their target audiences.