Date(s) - 05/05/2014 - 06/05/2014
CLICKING WITH THE HEARTS & MINDS OF YOUR NEXT-GEN AUDIENCE
5 – 6 May 2014, Singapore
8 – 9 May 2014, Hong Kong
10% discount for members of PRCAI. Please quote during registration.
For more enquiries: Please contact Elicia Foo atElicia@conferences.com.sg or 6592 7355
“DON’T BE A DIGITAL N00B! IF YOU THINK YOUR DINOSAUR-AGE GIMMICK WORKS FOR US… CONGRATULATIONS, YOU’VE BEEN FRIEND-ZONED!”
Marketers, educators, NPOs, it seems that almost everyone is scratching their heads trying to figure out how they can engage the young netizens. They’ve got a Facebook account. They’ve got Twitter, Instagram, Tumblr, Vine, Path… and then they realised that these “digital natives” still don’t care.
What many organisations failed to understand is that the Digital Generation has been raised with their own set of ideals, and blindly spreading traditional campaign messages over digital channels without understanding what makes them tick is #epicfail #facepalm #kthxbye