Date(s) - 29/01/2004
Ms. Aedhmar Hynes, CEO of Text 100 met and addresed the PRCAI membership and others on Future of PR — Global and Emerging Trends on Thursday, January 29, 2004 in New Delhi.
Aedhmar is a workaholic. Correction, Aedhmar is an ‘aholic’. In other words she can’t involve herself in anything lightly. When it comes to PR she has been known to drive clients and staff nuts with her passion for routing out the real story and the right message.
As CEO, she expects everyone to live up to high standards but have fun doing it. In her sixteen years in PR – thirteen of which have been with Text 100 – she has applied her energies to both start-ups and major technology brands such as Xerox, EDS and IBM, and has worked on both sides of the Atlantic. Based out of San Francisco, where she opened the company’s first Bay Area office, she oversees Text 100′s other 22 offices.
Aedhmar is a mother of three and a lover of the arts, though rumors that she is a ballet dancer in her spare time are said to be untrue.