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Date(s) - 12/07/2010 - 13/07/2010
12:00 am

Are you cultivating online & offline win-win relationships with the media?

In today’s digital landscape, skills used in traditional media relations no longer seem to suffice. Before media relations professionals can get that press statement out to the mass media, news has already spread through online channels. The attempt to ride on the digital media wave for a more extensive reach has caught them in a tight spot. They fail to realise the instantaneity of digital media calls for a faster response in engaging reporters and managing public sentiment. Without a full grasp of how various media operates, they struggle to craft well-balanced talking points and run the risks of putting forth irrelevant pitches. The key lies in making the best of both new and mainstream media in order to translate brand messages into effective corporate communications.

How do you foster dialogues and shape reputations in this highly fragmented media environment?
Are you creating ‘newsworthy’ stories to attract coverage across platforms?
Can you weather a crisis and ensure that your media relations strategies work if the unthinkable happens?

This 2-day conference will equip you with a holistic skill-set to formulate successful cross-platform media strategies. Learn how to best determine the optimum mix of traditional and new media relations with WWF, MediaCorp, NUS, StarHub, IPCC Wall Street Journal. Discover the winning approaches to forming deep, entrenched relationships with journalists and bloggers from Campaign Asia-Pacific, ClickZ, South China Morning Post, Time Asia, ZDNet and popular blog, Alvinology. Master the technique of utilising both new and mainstream media to deal with backlash and enhance favourable coverage in times of crisis.

PRCAI members are entitled to a 10% discount upon registration.

To register or enquire, please contact Ms Elicia Foo at +65 6592 7355 or


Bookings are closed for this event.