Map Unavailable

Date(s) - 19/05/2014 - 20/05/2014
9:30 am

Amplifying Brand Impact & Value Through Strategic Events & Sponsorships

19 – 20 May 2014, Singapore

22 – 23 May 2014, Hong Kong


10% discount for members of PRCAI. Please quote during registration.

For more enquiries: Please contact Elicia Foo at or 6592 7355


In this digital era, event marketing and sponsorships offer invaluable face-to-face interactions that help organisations to connect, communicate and build relationships with consumers. Recognising this, companies are pumping more money into event marketing and sponsorship activities to stay ahead in this competitive business environment. However, with continually evolving consumer expectations, marketers are challenged to consistently come up with long-term strategies for seamless event experiences that at the same time, yield justifiable returns on objectives and investments. This 2-day conference aims to equip participants with actionable insights to strategise for high return event and sponsorship activities incorporating social and mobile technologies, and accurately measure their effectiveness given unique business objectives.