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Date/Time
Date(s) - 27/02/2014 - 28/02/2014
9:30 am

Categories


OPTIMIZING SOCIAL OPPORTUNITIES FOR OVERALL COMMUNICATIONS EFFECTIVENESS

24-25 February 2014, Singapore

27-28 February 2014, Hong Kong

URL: http://www.conferences.com.sg/SPR19-PRCAI.htm

10% discount for members of PRCAI. Please quote during registration.

For more enquiries: Please contact Elicia Foo at elicia@conferences.com.sg or 6592 7355

ARE YOU AWARE OF YOUR STAKEHOLDERS’ ACTIONS?

In today’s highly digitised and hyper connected generation, social media has become the central stage where PR professionals reach out to stakeholders and potential prospects. Despite the plethora of opportunities available on the social landscape, PR professionals are still struggling to keep up with the instantaneous nature of social media. Constrained by the lack of analytical skills sets and tools for higher precision monitoring, understanding of stakeholders is compromised. To excel in social communications and establish meaningful connections with stakeholders, it is imperative for PR professionals to step up on their current monitoring systems to execute continuous monitoring of activities, analyse stakeholders’ sentiment and behavior to fine-tune communication strategies in real-time.

How effective are your current tools in understanding overall sentiments?
Do you know how analytics complements with your communication functions?
Are you aware that monitoring & research can determine & improve tonality of your messages?

This 2-day event aims to equip you with communication strategies to revitalize your current communications plan for sustainable and meaningful engagement with your stakeholders.

Join in the conversation at #PC_PR.