Date(s) - 26/05/2014 - 27/05/2014
Safeguarding your Online Reputation with Effective Strategies
26 – 27 May 2014, Singapore
29 – 30 May 2014, Hong Kong
10% discount for members of PRCAI. Please quote during registration.
For more enquiries: Please contact Daphne Poon at firstname.lastname@example.org or 6592 7366
No business is spared from the risks of social media. It doesn’t matter whether your brand is inactive on social media. As long as customers are on social, your corporate reputation will always be at stake.
How is your brand mitigating the risks of social media?
Unfortunately, many corporate reputations have failed to recover from a social media crisis. Common pitfalls include deleting negative comments, a slow or even no response. Or worst, a defensive and unapologetic response.
What is your social media crisis communications plan?
This 2-day practical workshop will equip you with critical skills and implementable strategies to manage social media risk and safeguard your online corporate reputation. Through case studies and practical hands-on exercises, master how to assess and prioritise external and internal social media vulnerabilities for your company. Acquire advanced tools and techniques to mitigate strategic, operational and behavioural reputation risks. Gain insightful knowledge on how to plan, respond and recover from crises using social media.