Date(s) - 03/04/2014 - 04/04/2014
IGNITING YOUR BRAND PERSONA THROUGH NARRATIVES ON MULTIPLE PLATFORMS
3 – 4 Apr 2014, Singapore
10 – 11 Apr 2014, Hong Kong
10% discount for members of PRCAI. Please quote during registration.
For more enquiries: Please contact Daphne Poon at firstname.lastname@example.org or 6592 7366
WHAT’S YOUR BRAND STORY?
Apple, Coca-Cola, Google.
They tell their story across channels.
They emotionally connect, engage, inspire.
And consumers love them.
Every brand wants to stand out from the crowd. The strategy? Create compelling narratives relevant to target audience. However, great storytelling demands meaningful insights and skills to deliver an idea packed with emotional power. Social media has not made things easier. Brands need to also ensure that a single, consistent story is told across traditional and new media platforms.
Are you able to create compelling stories that build a strong corporate voice?
Can you translate your brand narratives into different content formats including social media?
Do you know how to develop metrics to measure the effectiveness of your content?
This 2-day workshop will equip you with practical skills and techniques to successfully pitch stories across traditional and social media channels. Examine the insights behind some great campaigns from Levi’s, Puma, Volkswagen, etc. and discover how they transform these insights into compelling creative narratives. Acquire strategies to translate a narrative into different content formats including Twitter, Weibo, LinkedIn, corporate blogs, videos, etc. Analyse the transmedia strategy of Google, Starbucks,Apple, Samsung, and also pick up skills in storytelling for employee engagement and effective content measurement.