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Date(s) - 02/12/2004
9:30 am

The PRCAI event on Thursday, 2nd December 2004 in Mumbai was a lively and interactive event with participants asking for many more such events.

Sourav Majumdar, Resident Editor, Financial Express and Mr. Sanjay Pugalia of CNBC (TV 18) shared their views followed by a Q&A session.

The key points discussed were –
  • In the 90s journalists tried to avoid / dodge PR people, but in the 2000s they seek them as the first source of credible information. Some senior and powerful PR practitioners are even quoted on behalf  of CEOs
  • PR Practitioners need to do more in terms of understanding and customizing news.
  • It’s important to track papers and TV Channels to spot if any one media house is consistently “missing” the story, seek out opportunities to educate the concerned journo and maximize information.
  • Indian news media has still not cracked reportage of the “entertainment / media” beat. That’s why we see so much reportage / promotion of celebs at new store launches / events etc.
  • What irritates journalists: Too much follow-up on invitations and press releases at 7.30 pm in the evenings
  • Lack of mentorship & training at Media houses is leading to movement of journalists from print to TV and PR outfits.
  • It’s the PR Practitioner’s equal responsibility to educate and hand-hold fresh journalists about their industry until they are up to speed
  • Journalists do not appreciate gifts, especially cash gifts


From the right, Mr. Sourav Majumdar and Mr. Sanjay Pugalia


A view of the rapt audience.