Evolution of Archetype
Sunayna Malik, Managing Director at Archetype opens up about her incredible journey, highs and lows of her leadership stint
In today’s constantly changing, ever-connected business world, you are one up if you have mastered the art of communication. We work in highly volatile environments which demand effective communication in order to adapt to change. And, for Sunayna Malik, Managing Director – India & Senior Vice President – APAC, Archetype – communication is certainly her forte. A versatile communications professional, Sunayna has a composite understanding of all its disciplines including Advertising, Direct Marketing, Film Making, PR, Digital Marketing, Content Marketing, Brand Positioning and Influencer Relations.