PR INDUSTRY NEWS/BLOGS
Forbes Shares Tips for Successful PR Strategy
Successful PR, media strategy, creative and advertising executives from Forbes Agency Council share trends and tips
 
Public relations and media strategy are foundational elements to a business’s branding and marketing departments. Like many other parts of business development, learning the ropes from a mentor usually offers added insights that courses or textbooks don’t cover. After all, the real-life lessons that mentors offer to younger professionals are often hard-earned, and can typically give an added advantage to newer entrepreneurs—particularly ones who are still getting a feel for making the most of their PR efforts and media presence.