Genesis BCW’s iconic Prema Sagar talks about her first job in PR!
‘My First Job in PR’.
A conversation with Prema Sagar. It will not be an exaggeration to say that Sagar is one of the chief architects of the modern PR industry in India with Genesis PR.
She has not only built up a phenomenal brand, but Genesis BCW has been the starting point for many senior PR professionals who are now leaders in their own right.
PRmoment India: What was your first job in PR?
Prema Sagar: I started my professional life when my brother and I started a printing press. It is what first led me in the direction of public relations.
My journey with public relations and Genesis began as a result of some chance encounters and a series of coincidences. My meeting Priya Paul of The Park Hotels—who continues to be our client—and my going to London to study at the Frank Jefkins Institute of Public Relations were the happy outcomes of these coincidences. It led me to start Genesis PR, which was technically my first job in PR.
Back then, there was no understanding of what public relations was and what it could do. Starting a PR firm back in the ’90s was like exploring the unknown. Genesis started its official operations on November 1, 1992, a landmark year in my life and in the life of India. The country had witnessed the most revolutionary economic reforms and business and trade had opened up. In came companies from all over the world and with them, the exposure and the expectations that would lead to the need for PR and communications.
Source: PRmoment India