Golin Wins PR Gold
Golin became the first PR agency to be credited with “idea creation” at the Cannes 2019
This year’s Cannes PR jury awarded just six Gold Lions—half as many as last year—but for the first time it did present one of them to a campaign where “idea creation” was led by a public relations firm, with Golin taking home Gold for its work helping McDonald’s celebrate its 50thanniversary. Golin ended an alarming run for public relations firms, which have typically been relegated to either lesser Lions (silver and bronze) or subordinate roles providing earned media support for campaigns that originated with ad agencies or digital firms. The “Big Mac 50thAnniversary” entry saw the Chicago-based PR firm handling PR, media and production as well as being credited with “idea creation” — a credit that was introduced by the Festival in 2017.