PR INDUSTRY NEWS/BLOGS
Google and Amazon Back Together

The renewed collaboration between Amazon and Google will prove to be greatly beneficial to brands

The corporate spat between Google and Amazon is resolved and the two Internet giants are finally back together. Google is re-launching its official YouTube app on Fire TV devices. The two have come up with an even stronger collaboration as, this time, Amazon has also enabled casting support in its Prime Video app. This modified collaboration of Google and Amazon is nothing less than a treat for the users and brands. While users will get easy access to the various features offered by YouTube and Prime Video, brands too can take advantage of this opportunity. The collaboration of these two Internet giants has become an opportunity for brands to expand their business and target a larger audience at once.

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