PR INDUSTRY NEWS/BLOGS
IHG Expanded Partnership with WPP

Inter Continental Hotels Group awards WPP the global public relations business for its mainstream and upscale brands

The global consolidation of PR responsibilities will now be handled by Ogilvy, Hill+Knowlton Strategies and BCW (Burson Cohn & Wolfe) and will be led out of Ogilvy’s New York office. WPP will provide PR counsel and support for Holiday Inn® Hotels and Resorts, Holiday Inn Express®, avid™ hotels, Staybridge Suites®, Candlewood Suites®, Crowne Plaza® Hotels & Resorts, EVEN Hotels ® and voco™ Hotels in key markets around the world. Jaime Prieto, Global Client Leader for WPP Team IHG®, said, “IHG® has a diverse and impressive portfolio of brands, and we are proud to be deepening our relationship with them globally.”