Kommune & techARC Unveils TechKomms Report
TechKomms is a report on the Public Relations and Communication Trends for the Information and Communication Technology sector
Experiential Communication, redefining social media engagement, the emergence of Research-Online-Purchase-Anywhere (ROPA) from Research-Online-Purchase-Offline (ROPO), multi-domain Public Relations across sectors, increasing importance of data-driven and trending keywords in Public Relations as well as the rise of B2B2C communication, Guerrilla PR and micro-influencers. These are some of the trends highlighted in the 1st edition of TechKomms – a Report on Public Relations and Communication Trends for the Information and Communication Technology (ICT) sector unveiled by Kommune Brand Communications offering 360-degree brand communication services along with its research and insights partner techARC. The report provides insights on Public Relations (PR) and Communication trends in the ICT sector.