PROFESSIONALISM THAT
PROMOTES PROSPERITY

The Public Relations Consultants Association of India was formed by a collective of like-minded PR firms over 2 decades ago with the aim of progressing the Indian PR industry to be one of the most sought-after industries to work for. Over decades, we have worked towards lending constant support to young professionals and experienced PR practitioners in the country to establish a dynamic PR industry.

PROFESSIONALISM THAT
PROMOTES PROSPERITY

We represent the PR professionals of the country and advocate excellence and merit in Public Relations. We empower our members to succeed at every stage of their business and career goals in the industry. We believe in collaborative prosperity to further the cause of the industry.

PROFESSIONALISM THAT
PROMOTES PROSPERITY

Our Code of Conduct upholds fundamental principles of professionalism, credibility and ethics, guiding our role as business leaders and torchbearers of the industry. It establishes a culture of moral conduct and growth that is impactful. We believe that by pledging to uphold the highest ideals, we motivate our members to follow the principles of sensibility and sensitivity.

RESEARCH TO DRIVE INSIGHTS

When it comes to thoroughly grasping the pulse of new-age communications, we take the lead with research. Our members use data, trends and expertise to develop best practices and communication strategies. This enables the industry to upskill with the newest trends, and industry developments and stay relevant.

CREATING A COMMUNITY
FOR PROFESSIONAL UNITY

We collaborate with some of the most reputed names in India’s communication industry. Our 100+ members represent the INR 2000+ crore industry that includes consultancies, communicators, practitioners, academia, and aspiring professionals. We continue to strive toward making this network inclusive and welcome members to join us on a path of challenging, supporting, and creating benchmarks for the industry.

100+

Member Firms

40+

Annual Network & Knowledge Events

30+

Volunteers

12

MANCOM + EXCOM

6+

Working Sub-Committees

FROM IDEAS TO ACTION

We are a group of bright minds swarming with ideas to action. This is evident in the host of engagements and events we carry out to enrich our professional community. Vital to our industry, our events are at the heart of our vision to facilitate socializing, connecting, and deciding the future discourse of our industry.

IDENTITY THROUGH INSPIRATION

We never stop to celebrate and recognize people and their work. We create reasons and opportunities for growth. Accreditation in Public Relations, is one such initiative that stands out as a trademark of our efforts to drive and guide young minds who shall shape the future of the industry.

PRCAI AIPR Winners

Shruti Vakhariya
Shruti Vakhariya

Adfactors PR

Aliya Mahimtura
Aliya Mahimtura

Edelman

Parashmoni Deori
Parashmoni Deori

Adfactors PR

Bidita Debnath
Bidita Debnath

Madison PR

Akshit Sharma
Akshit Sharma

AvianWE

Akshit Sharma
Rashika Ganeshan

Edelman

Aastha Anand
Aastha Anand

On Purpose

Sneha Ashok
Sneha Ashok

Adfactors PR

Dhun Chhokar
Dhun Chhokar

On Purpose

Swetha Mohanty
Swetha Mohanty

Adfactors PR

Aaron Dias
Aaron Dias

Adfactors PR

Srishti Sharma
Srishti Sharma

On Purpose

Shweta Thawani
Shweta Thawani

Adfactors PR

Camaxi Shenoy
Camaxi Shenoy

Ruder Finn

Somya Jain
Somya Jain

Ruder Finn

Harsh Trivedi
Harsh Trivedi

Adfactors PR

Aishwarya Jayaraman
Aishwarya Jayaraman

Value 360 Communication

Jayashree Basu
Jayashree Basu

Edelman

PEOPLE COMMITTED TO TAKE IT FORWARD

Meet the people who are the driving force behind PRCAI They are the leaders who aspire to inspire in their industry through their work and knowledge.

ATUL SHARMA
ATUL SHARMA

Managing Director & Vice President

Ruder Finn, India
KUNAL KISHORE SINHA
KUNAL SINHA

Vice President, PRCAI Co-Founder

Value 360
SUNAYNA MALIK
SUNAYNA MALIK

Secretary, PRCAI MD - India & Senior VP

APAC, Archetype
DEEPTIE SETHI
DEEPTIE SETHI

CEO, PRCAI

Global Brand and Communications Specialist
SHAILAJA RAO
SHAILAJA RAO

Growth, Program & Alliance Lead

Dezma de Melo
Dezma de Melo

Training and Academia Lead

JAYOTI LAHIRI
JAYOTI LAHIRI

Secretary General