McDonald’s Appoints DDB Mudra
The DDB Mudra group has created a bespoke model, leveraging its brand management for McDonald’s
Hardcastle Restaurants Pvt. Ltd. (HRPL), the master franchisees for McDonald’s West and South, have chosen DDB Mudra Group to work with them. The group has created a bespoke model, leveraging its brand management, advertising, digital and data capabilities, for McDonald’s. The business win is a homecoming of sorts because DDB Mudra first introduced India to McDonald’s in the 1990s with the memorable ‘McDonald’s Main Hai Kuch Baat’ campaign that gave the international brand an endearing Indian image. Now, 15 years later, the team at the DDB Mudra Group will work again with the brand.