PR INDUSTRY NEWS/BLOGS
New Universal Avtaar of Communication

It is the millions of regional touch points and localised nuances that make communications truly effective, says Smita Venkatraman

There was once a powerful seal. He would dive around the icy seas looking for large schools of fish. One day, he discovered a huge school of herring and mackerel circling the waves. He decided to share the great news with his friends – the dolphins. He started growling loudly, flapping his flippers excitedly, grunting and splashing. The dolphins noticed him and started swimming away, thinking he was angry and upset that they had swum into his territory. While this analogy from the mammal world shows how a difference in communication can lead to unintended interpretations, it is not too far from the human world of communication where how and what we say to whom can lead to completely different results.

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