PR is Complex and Multidimensional

Looking at the growing monetary value, the importance of PR is being recognised, but there is a lack of deeper understanding

In a world and an age when there are so many platforms to reach out to consumers, so many different strategies to execute, and an audience base that is ever growing and easily dissatisfied, Public Relations is often misunderstood, written off and trivialised. Supplemented with advertising and marketing that are like the shiny toys in the box, PR is often perceived as the rag doll to be discarded. All of this while PR as a business is actually more dynamic than ever, growing and evolving at a rapid pace. In fact, an industry report by the Public Relations Consultants Association of India foresees the PR sector to be valued at INR 2100 crore by 2020.

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