PR Pros Needs to Study Modi’s Campaign

The grand product Narendra Modi and his victorious campaign of 2019 Lok Sabha election

May 23rd will go down in history as a red-letter day in the modern political history of India. Several things happened as counting of votes progressed and concluded. Narendra Modi was slated for a thumping win and a solid second term. First time ever for a non-Congress PM that two five-year terms have been mandated. The only other national party was decimated once again with Rahul Gandhi having to cut a sorry figure. Most regional parties who were hoping to cobble a coalition called the third front were also left in tatters. Two non-aligned parties (YSR Congress and Trinamool managed to get around 22 seats each and DMK aligned with the Congress got around 23 seats).

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