PR Pros to Drive Railways

Railways will hire a team of 17 public relations professionals in every zone for publicity

A team of private public relations professionals will soon drive the railways’ publicity campaign both at the Union ministry in the national capital as well as in each of its zones, with the national transporter for the first time issuing a set of guidelines to hire such private agencies to manage its publicity. Sources said currently, around 70 officers – including one chief public relations officer (PRO) in each of its 18 zones — were engaged in disseminating information to the media about the railways and running its social media handles, along with several senior PROs and public relation inspectors.

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