PR Strategy for Start-up Success
Properly aligning PR strategy with the company’s objectives yields the magic for Start-ups, says Gaurav Patra, Value 360
For a start-up worth its merit, securing a spot in a top-notch publication, perhaps right next to the established enterprises that have dominated the status quo for years, is certainly a matter of great pride. However, instead of getting carried away in the euphoria, young ventures must introspect how relevant the media coverage is for its objectives and long-term goals. Unquestionably, it is futile to secure a sport in a top-notch mainline, without the story conveying the essence of the business or its core messaging. Till the time a brand’s PR mandate works in silos from other key departments, the efforts would not manifest into desired results.