articles, Press Room
PRCAI elects New Managing Committee

New Delhi, Delhi, May 22, 2012 /India PRwire/ — The Public Relations Consultants Association of India (PRCAI), the apex body of communications and public relations consultancies, at its Annual General Meeting, elected a new management committee and support chapter heads.

The elected members are Sharif D Rangnekar (CEO & Director, Integral PR) for the post of President, Nikhil Dey, President, Public Relations, Genesis Burson Marsteller, as Vice President and Shivraj Parshad, Principal, The PRactice, as Secretary.

As part of its National outreach the Regional Chapter heads elected are Ajay Lamba, COO, Integral PR as Chairperson, North; Shane Jacob, The PRactice as Chairperson, South; Madhuri Sen, MD, Waggener Edstrom as Chairperson, West and Basav Bhattacharya, Strategic Consultant, Integral PR as Chairperson, East.

On this occasion, Mr. Rangnekar, the newly elected President said, “PRCAI is committed to its mission: to build and enhance benchmarks relevant to our business including the areas of Knowledge, Ethics and Expertise.” Setting the tone for the two years ahead of the new Management Committee, the President said that PRCAI intends to focus on talent at one level as well as create platforms that recognize quality of work done by the industry so as to showcase the best work done by our industry.”

PRCAI has been representing the industry for over 11 years. During the many years it has organized different forums, taken up a variety of issues and engaged with multiple stakeholders for distinct purposes. In the past year, PRCAI aligned with EPACA to set norms for government engagement aimed at a higher level of transparency. The Constitutional and Advisory Committee has engaged with media heads to improve relationships and understanding between the two industries. The Annual PR Summit organized earlier last month saw the involvement of media houses as well as the Delhi Chief Minister, Sheila Dikshit.

Notes to Editor


Public Relations Consultants Association of India is a trade association set up in October 2001 that represents India’s public relations consultancy sector while providing a forum for Government, public bodies, industry associations, trade and others to confer with public relations consultants as a body. It seeks to establish benchmarks in Standards, Knowledge, Ethics and Expertise and encourages and promotes the progression of Public Relations Industry in India. To widen representation and participation from our members, 4 Regional Chapters have been created. PRCAI has 3 Key Committees, which are: Professional Practices Committee, Standards Committee and Marketing Committee. 20 leading PR consultancies are our members.

In addition, PRCAI offers its members services in the areas of:

Professional Codes, Consultancy Management Standards, Regional Networks, International Information and knowledge sharing with links, Referrals, Industry placements, Guidance papers, business support, Seminars and Conferences, Education & training and Research and surveys.

Two PR Summits are held every year. Panel discussions and knowledge series lectures are held in regional chapters too.

The Managing Committee of PRCAI has a President, Vice President and a Secretary supported by the Secretary General.